Advertising Agency Essay Example | Topics and Well Written Essays - 1000 words

Advertising Agency - Essay ExampleTo create a successful advert campaign to stimulate consumer interest, target groups, preys, campaign communication and expectations, along with communication strategy must be considered for both companies.The target group for the first, smaller familiarity is sportsmen who use food supplements as part of their regimen. The objective of the campaign is to growth sales to such(prenominal) sportsmen through the specialized selling shop, sales representatives, and over the internet. The advertisement should communicate to sportsmen that the food supplements sold by the small company are necessary for increased sports performance. The expectation of this advertizing campaign is that sales will increase through the positive message about food supplements from this particular company. The company is small, therefore, the communication strategy is limited only by the companys advertising budget. Internet ad banners and small magazine advertisements in sportsmen magazines is a strategic and cost effective way to successfully market this small companys food supplements.The target group for the morsel company, a large, multinational organisation is a wide variety of consumers, as this companys main staple is detergent. The objective of the campaign is to increase sales by holding the companys detergent on the minds of consumers. The advertisement should communicate to all consumers that the detergent sold is superior to new(prenominal) detergents on the market. The expectation of this advertising campaign is that sales and essential will increase for the companys detergent. The company is large, and therefore, has a large advertising budget, so a mass media campaign will be continued, over the internet, broadcast media, and strike media. Certain techniques are used by advertising agencies and/or advertisement producers to promote creative ideas, which include formulating advertisement objectives designing an advertising budget fashioning creative decisions choosing a media strategy and evaluating the advertisement (Shank, 2001, p. 325).Advertisement objectives are usually categorized as either direct or indirect. Direct ad objectives, such as advertising to end user consumers and sales promotion advertising, are designed to stimulate action among consumers of a certain type of product. On the other hand, indirect objectives create consumer awareness and provide information to consumers. After each objective has been determined, budgets are considered for the ad campaign. Budget techniques such as competitive parity, objective and task, arbitrary allocation, and percentage of sales are commonly used by advertisers (Shank, p. 325). The next step is to make the creative decisions that will identify the ideas and the concepts that will be used in the advertisement. In order to develop the concept for the ad, benefits of the product must be identified, ad appeals are designed, and ad execution decisions are m ade. Next, a media strategy is formed, including decisions about what medium for advertisement will be most effective and target the market consumer. Finally, the ad is evaluated to determine whether it will fulfill its use of goods and services of increased awareness and sales. Task BAnother method of understanding target groups, the core message of the advertisement, communication, and art elements of the advertisement is to observe two (2) examples of advertising campaigns. The first ad is for Calgon, a water softener that is touted to protect washing machines from sediment build up. The second is for Aquila, a mineral water that releases harmful chemicals from the body with all sip.