Urbanism and Architecture

â€Å"Dwelling is the combination of architecture and urbanism† Brooding, as a topographic point to populate, can be a house, a level, an flat or other topographic point of abode. It is a topographic point where human spent of most of their clip while indoor. The construct of home has been changed over the last 100s old ages, in that period, the many brooding edifice in different topographic point of the universe represent an alone local civilization with different inside, exterior, construction, etc. However, in modern yearss, most of these symbols and architectural manners had already disappeared, brooding edifices on this planet all blend into one manner – Urbanism. It becomes more of an urban infinites, a topographic point offers convenience and remainder alternatively of an art merchandise within its alone architectural manner. Remmert Koolhaas was born in 1944 in Rotterdam, one of the greatest modernism architecture in the universe. In early old ages he was a newsman and scriptwriter. After analyzing architecture between 1968 and 1972 in AASchoolArchitecture, and in Cornell University, with Zaha Hadid, Elia Zenghelis they established OMA. During his architecture life his celebrated plants include Villa of Bordeaux, CCTV Headquarters in Beijing and Seattle Central Library in USA etc. In 2000, He acquired the Pritzker Architecture Price. His plants are to a great extent based on surrealism combined with neoplasticism. Furthermore he adds the alone characteristic of the environment and society into building’s form and construction in order to show different thoughts and ideas from human. Doroteo arango of Bordeaux is a perfect illustration demoing Rem’s manner home, uniting urbanism’s convenience and engineering and beauties of the architecture. â€Å"Now we are left with a universe without urbanism, merely architecture, of all time more architecture.† In the book â€Å"S, M, L, XL† , â€Å"What of all time happened to urbanism† , Rem Koolhaas suggests thatâ€Å"Now we are left with a universe without urbanism, merely architecture, of all time more architecture.†( S,M,L,Forty, Rem Koolhaas,Bruce Mau, 1995, pp. 967 ). Of class urbanism still exist today, but the urbanism we have is the one different to what Rem Koolhaas described, it is the one impact by the modernisation, it is a failure of urbanism. Nowadays urban spread outing so speedy with the negative impact from 20Thursdaycentury’s modern motion, in the past decennaries planetary economic system and fiscal growing are easy destructing traditional urban and its quality. This leads to the urban today where metropolis is the signifier of citizen’s present demands as Rem described as â€Å"Exile to the practical world† . ( S, M, L, XL Rem Koolhaas, Bruce Mau, 1995, pp. 967 ) When designers planing metropoliss, edifices or landscapes, exce ssively many things that can non be controlled. Therefore architecture is necessary or even indispensable for new urbanism. Rem suggests several points for the ideal ‘new urbanism’ should â€Å"no longer be concerned with the arrangement†¦ no longer take for stable configurations†¦ denying boundaries†¦ detecting hybrids†¦reinvention of psychological space†¦Ã¢â‚¬ ( S,M,L,FortyRem Koolhaas,Bruce Mau, 1995, pp. 969-971 ). In Bordeaux, an old twosome wanted a new house after the hubby experienced a auto accident and has to pass the remainder of his live on the wheelchair. Rem was the interior decorator. Sing husband’s incommodiousness, an lift was added to the house as a representation of the urbanism, and turns into his personal universe where he can happen the sense belonging. In the Villa he made the lift a movable floor slab. Elevator moves among belowground floor, land floor and comparatively enclosed first floor, beside is a wall vertically through the full edifice, with all husband’s personal material, the agreement isR.Koolhaas/OMA, Lemoine house, Floirac, near Bordeaux, 1994-98, I n coaction with Ove Arup. Preliminary study no longer a concern. While it is traveling, this lift becomes husband’s personal topographic point and an independent infinite in the edifice. This becomes a type of urbanism’s â€Å"reinvention of psychological space† , denying boundaries of the floor. To husband’s point of position, the edifice is no longer separated as three different floors but as one structural infinite. Furthermore, this Villa characteristic of loanblend of new urbanism by utilizing different kinds of stuff is different parts of the edifice. Building was located on the top of the hill, surrounded with peaceable grass land and shrub. Therefore the land floor and first floor was chiefly built by glass wall so that individual unrecorded inside the Villa can hold the great position of Bordeaux metropolis. Above the glass wall is the sleeping room made by concrete, appear as a heavy box drifting in the air finding a certain solution for layout of the edifice and quality of the infinite. H owever, glass wall can non afford the weight of the concrete slab, Rem use a particular construction to work out the job: A steel portal and a hollow piloti with a big diameter in strengthened concrete, reminiscent of the 1s in the undertaking for Agadir. To present a farther, decisive grade of ocular instability. ( Roberto Gargiani, 2008, pp. 212 ) . On the top of the concrete piloti is a long glistening chromium steel steel construction with the big concrete box on one side, on the other side is a big over-hanged concrete block buried in the terrace garden, accomplishing equilibrium and do the top concrete box seems to drift even more vividly. This engineering is connected with the tradition launched by ledoux with the house pended. The perfect combination and loanblend of glass wall and concrete wall construction once more express Rem’s ideal urbanism. Thyminehe over-hanged concrete block buried in the terrace garden. â€Å"Alternatively of implementingcoexistence, Bigness depends on governments of freedom, the assembly of maximal difference.† It sounds impossible for an designer or even designers to command a big thing like skyscraper, big landscape or even a metropolis. When the modernised urbanism meets architecture, the job of the big occurs. â€Å"Beyond a certain graduated table, architecture acquires the belongingss of Bigness.†( S,M,L,FortyRem Koolhaas,Bruce Mau, 1995, pp.494-516 ). Nowadays, between modernisations which is what citizens need and get, and architecture which is the art of the edifice, urbanism take what citizens need and this is when architecture start to fall. Art and beauty of architecture is useless against urbanism. However, largeness is a solution, â€Å"it is the 1 architecture that can last, even exploit† .( S,M,L,FortyRem Koolhaas,Bruce Mau, 1995, pp.494-516 ). Just like what Rem said, Bigness is the solution or possibly the lone solution for urbanism and architecture’s assembly. â€Å"Instead of implementing coexistence, largeness depends on governments of freedom, the assembly of maximal difference.† Suggests Rem’s thought: by utilizing largeness, freedom and big infinite to unite architecture and urbanism. Evoke the thought of largeness is to offer everyone unrecorded under urbanism maximal infinite, freedom and privateness. There are several utilizations of the largeness and in Rem’s residential work – Villa of Bordeaux, such as lift. In the theory of largeness: â€Å"The lift – with its possible to set up mechanical instead than architectural connection.†( S,M,L,FortyRem Koolhaas,Bruce Mau, 1995, pp.494-516 ) .The art of architecture become useless in the big size edifice. To avoid this Rem turn the traditional lift into a movable elephantine floor slab. Alternatively making a individual room for the hubby, this lift makes the all three floor as a infinite for hubby, remain the engineering of largeness and the ‘art’ of architecture at the same clip. The R.Koolhaas/OMA, Villa Lemoine, Floirac, near Bordeaux, 1994-98, in coaction with Ove Arup. Tocopherollevator-living room with the nomadic platform. lift can travel from opening public life room to private sleeping room, gives him adequate infinite but at the same clip – governments of freedom. Another illustration is the Glass wall under the concrete box sleeping room. With a brief expression from exterior, the edifice looks like typical modernised urbanism type house. However the comparing of the top concrete close up type bed room and opening land floor with glass wall surrounded represent the assemble of two different constructs and thoughts. This Villa has more than 400 meters square land and three floors. The big infinite combined with glass wall enlarge the sense of freedom and â€Å"The apparent failure of the urban offers an exceeding chance† Modernization to a great extent impact on urbanism on the negative side. Within globalisation in urbanism, brooding constructing all over the universe are going more and more similar, some alone characteristic are diminishing. More edifices portion same construction, same form and same manner. These took the original ‘urbanism’ off from the metropolis, alternatively, urban become a grave topographic point full of steel framed edifice. This is the where Rem Koolhaas pointed out that â€Å"In a landscape of increasing expedience and impermanency, urbanism no longer is or has to be the most solemn of our determination ; urbanism can be lighten up, go a Gay Science – Lite Urbanism.†( S,M,L,FortyRem Koolhaas,Bruce Mau, 1995, pp.961-971 ). In modern yearss, under the fail urbanism, the new environment of urban is no longer a series topographic point for life but a topographic point where people can happen themselves belong to, a topographic point that non merely convey them convenience and comfort, but besides a simple topographic point where they find enjoy to remain, where they can happen felicity and attention. R.Koolhaas/OMA, Villa Lemoine, Flo-rac, near Bordeaux, 1994-98, in col-aboration with Ove Arup.Intermediate & A ; high-level programs ; cross subdivision In that instance, Villa of Bordeaux can be the representation of ‘Lite urbanism’ , constructing itself was a merchandise of urbanism, offer people who live inside a topographic point to rest, lift offer hubby who has to pass his life on wheel chair convenience, On the wall of the natation box, several holes with different tallness enable people at different degree to look at the position outside. Furthermore about urbanism, house was locate on the top of the hill surrounded with no other edifice but rather grass land and shrubs, different from the normal home edifice locate in the metropolis. Evokes an thought of the proprietor of the edifice who wants to take root of this topographic point and live in privacy. Without the crowd and noise, Villa of Bordeaux becomes a representation of â€Å"Lite Urbanism† . Although the failure of the urbanism brings negative effects to metropoliss, still Rem Koolhaas treats it as an chance at the same clip and he designed tonss o f astonishing architectural edifices such as Villa of Bordeaux. Rem Koolhaas, 1996. Rem Koolhaas: Conversations with Students ( Architecture at Rice ) . 1 Edition. Princeton Architectural Press. Roberto Gargiani, 2008. Rem Koolhaas/OMA ( Essays in Architecture ) . 1 Edition. Rouledge hypertext transfer protocol: //wp.architecture.com.au/venicebiennale/venice-events/

Uk Organic Food

Contents 1. Introduction2 1. 1 Why this industry was chosen for analysis2 1. 2 Aim2 1. 3 Brief Background of the organic food producing industry2 1. 4 Competitive environment? 3 2. PESTEL analysis5 2. 1 Political factors5 2. 2 Economic factors6 2. 3 Socio-cultural factors7 2. 4 Technological factors8 2. 5 Environmental factors9 2. 6 Legal factors10 3. Porter’s Five Forces analysis12 3. 1 Threat of new entrants12 3. 2 Threat of substitute products14 3. 3 Threat of established rivals14 3. 4 Bargaining power of suppliers16 . 5 Bargaining power of buyers16 4. Conclusion18 4. 1 The industry at present18 4. 2 Future changes19 5. Appendices20 5. 1 Critique of tools and research limitations20 5. 1. 1 PESTEL framework20 5. 1. 2 Porter’s Five Forces20 6. References22 1. INTRODUCTION 1. 1 Why this industry was chosen for analysis The chosen industry for analysis in this report is the organic food producing industry in the United Kingdom. This encompasses groups of firms that produ ce similar products, in this case, organic food produce.In recent years, there has been a heightened awareness in the media in relation to organically produced food, and a great emphasis has been placed on ‘healthier eating’ and a reduction in the production of genetically modified food. As this awareness increases, it is important to analyse the industry in order to assess whether the industry is favourable to exist in, and to ascertain whether it is likely that it will be penetrated by new competitors.Another reason for choosing to examine this particular industry is due to the lack of an updated Mintel report, or a similar financial report, especially since there has been so much extra attention being placed on this industry of late in the media. In order to get a better picture about the macro- and micro-environment in relation to the UK organic food producing industry, frameworks will be used in order to analyse information about the industry. 1. 2 AimThe aims of t his report are to research and assess the nature of the organic food producing industry in the United Kingdom. This will occur by using two different frameworks, a PESTEL analysis and the use of Porter’s Five Forces in order to fully understand the competitive micro- and macro-environment of this industry. When the analysis is complete, it will be determined whether the industry is favourable to enter or not, and future changes in the industry will be predicted. 1. Brief background of the UK Organic Food Producing Industry The term ‘organic’ has been defined by the Organic Trade Association as an ‘ecological production management system that promotes and enhances biodiversity, biological cycles, and soil biological activity†¦ based on minimal use of off-farm inputs and management practices that restore, maintain, and enhance ecological harmony’ [1]. In practice, this means that artificial chemical fertilisers and pesticides are not used, and ani mals are reared without the drugs that are normally routinely used [2].Protection of the environment is of great importance, and the quality of the soil is what determines whether the produce can be deemed as ‘organic’ or not. Historically, it was common practice to only have relatively few family run farms in which organic food was produced, and this could be purchased in farmers’ markets and smaller stores, such as green grocers. However, since the 1990s, organic food has had growth rates of around 20% per year, and figures from April of this year show that organic food now accounts for 1 to 2% of food sales worldwide [3].This growth rate has been partly due to large supermarket chains adopting ranges of organic foods, which is reducing the farmer to consumer link, and providing a convenient new way to eat ‘organically’, and also due to an increased interest from the media in this industry. For example, large supermarket chain Sainsbury’s ha s more than 1000 organic products, had a 14% increase in sales of its organic produce in 2006/2007, sources all its organic meat, fish, poultry, milk, and eggs from the UK and has contracts with farmers to guarantee minimum prices to ensure the long-term supply of organic beef [4].A quote from Jerry Dryer, who wrote an article called ‘Organic Lessons’ stated, â€Å"Organic is here to stay, not a fad marching by in the night† [5], which is a hopeful suggestion that the market share is set to increase and that new opportunities can be targeted, but this will be confirmed or denied at the end of the report. 1. 4 Competitive environment? The organic food producing industry consists of a large number of small producers, who produce food which can be certified as ‘organic’ by the Organic Farmers and Growers Organic Standards and the Soil Association.Due to there being a large number of fragmented producers in the industry, it may be seen as a competitive m arket who are vying for the attention of large or small supermarket chains and stores, green grocers, and individual purchasers of organic food. Organic produce in itself is reasonably homogeneous, so all producers in this industry will be trying to sell similar products which are largely undifferentiated. This increases competition between the producers as to how they are going to get their goods sold over the goods of a competitor.There is also the option of individuals growing their own organic produce, which may reduce the demand for the purchase of produce. The competitiveness of the environment will be discussed in more detail when an analysis is carried out using the Porter’s 5 Forces framework [6]. ? 2. PESTEL Uncontrollable, external forces that influence decision making, which thus affect the performance of an industry is known as the macro-environment. The macro-environment consists of political, economic, socio-cultural, technological, environmental, and legal for ces, which can be referred to as ‘PESTEL’ forces [7].A good definition of this framework for analysis is given by Kotler [8], which is â€Å"PEST analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations†. This is also useful for forecasting the direction in which an industry is taking, and the intensity of this change. Factors can be assessed and placed in order of importance, so it is clear to see what external factors are the most pressing issues in an industry.In order to find out information for each of the factors, reliable secondary data sources shall we used, such as newspapers, periodicals, books, trade organisations, Government agencies information, and industry analysts results. Once this kind of analysis is complete, it is clearer to see how to take advantage of arising opportunities, and plan to prevent potential threats that may occur in the industry. The sections below break down the macro-environment into six parts. 2. 1 Political factorsGovernment legislation may dictate what is considered to be organic in a particular country. This report looks at organic food producers in the UK, and this is regulated by the Organic Farmers and Growers Organic Standards [9], and the Soil Association [10]. The Department for Environmental Food and Rural Affairs (DEFRA) states many outlines of what how produce should be grown and the feeding of livestock, in order for in to meet UK Government standards [11]. These standards vary from country to country, within and outside of the EU.This can have a profound impact on the exporting of produce by UK farmers, as what may be deemed as organic in this country, may not be so in another. Relations with politicians need to be upheld, as legislation is subject to change at any given time. For example, it recently has been decided to ban battery hen cages starting in the year 2009 [12]. 93% of eggs in the UK market come fr om battery hens, so once the legislation is fully in place, this will not occur. This will increase competition in the market, as all eggs will now be from free range hens, which may affect the poultry side of the organic food industry.By adapting to meet the new laws now, favourable relations will be kept with politicians, and current organic egg producers will need to find new ways in which to gain market share in what may be an increasingly saturated market. The Government currently provides farmers’ subsidies, but current news from May 2008 shows that the EU is looking to cut the money it provides, and reinvest it with incentives on looking after agricultural land, rather than giving money to help produce more food [13].This may benefit farmers wishing to enter the organic food producing market, as they have extra incentives to convert their land to organic soil, but may hinder those already in the market due to the increased competition, and the lack of money to produce extra food needed to meet demand. 2. 2 Economic factors The organic food producing industry can be largely affected by the UK economy, such as interest rates, exchange rates, buyer power, and consumer confidence, which will all now be discussed in turn.The current ongoing credit crunch, and high inflation has reduced chances of any interest rate cuts, and a real threat of a downturn is present [14]. Mervyn King, the governor of the Bank of England, has previously reported that UK inflation will rise above its target and the economy will sharply slow down [15], which does not mean good things for an industry such as this, which relies on people buying premium quality products.If interest rates are high, then it costs more money to borrow from banks, which deters investment, and may make it harder for farmers to convert their land to organic soil and methods of production, as this is a costly business [16]. This inflation may cause any employees working in the industry to demand highe r wages in order to cover any losses that they are making, which can cause a problem for employers, especially if the industry declines if there is a recession. The credit crunch has also affected housing prices, which have fallen, and a ollapse in these sales have been predicted to cut consumer spending by 8% [17], which will affect the industry. Exchange rates can affect the way UK organic food producers’ export their products, as a strong currency can make exporting difficult, if foreign buyers cannot get a lot of produce for their money. Buyer power can have a strong economical hold over the industry, as disposable income and willingness to spend can affect the sales of premium quality produce, especially as there are cheaper alternatives. The state of the economy affects spending, as if there is a recession, or currently with the credit crunch in the UK, spending falls.Organic food may be seen by some users and non-users as a premium product, so when disposable income is reduced, this may be something which is cut back on in order to use the extra money elsewhere. If people are being more price conscious, new motivations to purchase the produce need to be discovered aside from price. However, many purchasers of organic food do so because of what it stands for, and is a lifestyle choice which may not be affected by a bad economy. Consumer confidence may be dented if willingness to spend decreases. The more affluent a person is, i. e. he higher wages and better lifestyle someone has, the more likely they are to start or continue to purchase organic food [18]. 2. 3 Socio-cultural factors A major socio-cultural factor affecting the industry is the media. A recent heightened awareness of organic food issues in the media has prompted an increase in organic food sales, with a 70% increase since 2002 to ? 1. 5billion in 2007 [19]. There is currently a bit from the media to use the upcoming 2012 Olympic games to promote organic eating, in order to avoid an obesity crisis and to appear a fit and healthy country.This increase awareness of the importance of healthy eating and protecting the country by reducing its carbon footprint can have an effect on consumer attitudes. The effect of the media may change attitudes of people towards organic food, such as the more impetus placed on this industry in the media, means more people are aware of the benefits of eating organically. People may then change their attitudes about the way they eat, and believe that it is worth paying more for the food, even if the economy is not as strong as it could be. Figures from a recent Mintel report [20] show that attitudes towards rganic food show that people believe firstly that the food is healthier, secondly that it tastes better, and thirdly that it is better for the environment. With these belief systems becoming widely in place, the opportunity for the growth of the industry in people’s minds is increased. However, the media may too have a detri mental effect on the industry in two ways. Firstly, there has been bad press saying that the industry is losing its values, and that the industry itself is ‘out of control’ due to an increased demand and people not knowing the real reasons behind why they are choosing ‘organic’ [21].Secondly, increased advertising spend (even though it is relatively low [22]) can draw too much attention to the industry which is not prepared to supply the increased demand. A typical shopper of organic food has been outlined in a survey taken from the Organic Monitor website [23], which identifies them to usually live in an urban area in a big city, consider quality and provenance in decision making when choosing which foods to purchase, being well-educated and of a middle to high social class, and to belong to a medium to high income household.These factors have been determined of the types of people who normally purchase these premium products, and usually fall into the AB consumer base, due to a larger disposable income [24]. Further analysis of recent demographic trends show that the London and the South of the UK are more willing to accept the introduction of organic produce, compared to the rest of the UK [25]. With this in mind, it may be deduced that these areas are more prone for targeting, and further consideration needs to be given to where the industry should go next should these places become saturated with producers. . 4 Technological factors Technological advances in transportation means that the ease of moving produce around the UK is increased. Better roads and an increase in motorways have advantages for farmers to get their produce into busier cities. Transport has however been scrutinised in this industry in recent years if air freighting is used for the moving of food or livestock, but this will be further discussed under the environmental factors section of the PESTEL analysis.The internet has provided new methods of selling organi c produce, such as online shopping, and electronic sourcing of produce to find local organic food suppliers [26]. Looking at figures from a 2007 Mintel report on organic food, box schemes and mail order have had the biggest percentage increase of usage between 2005 and 2007 (109. 2% change in this time period). The ‘box scheme’ comprises of the delivery of fresh organic produce which is chosen because it is in season in the UK at the time of ordering, and many farms have used the internet in order to allow this scheme to take place.For example, Riverford Organic Vegetables [27] allow people to choose different size boxes, and also give information about how much CO2 emissions are given off from the transport of their produce from door to door. This shows the potential for how the increase in usage of the internet can be applied to the organic food industry. 2. 5 Environmental factors National and Global environmental issues can greatly affect the UK organic food produci ng industry, such as weather and climate change respectively. Without the right growing conditions for some organic produce, i. . having good, well-nourished soil, harvesting may not reap many rewards. Last year in 2007, the wettest weather for more than 240 years was recorded in the summer by the Met Office, which obviously had adverse effects on this particular industry [28]. Following this particular summer, it was reported that organic food prices would rise even further than the already premium costs that they have, partly due to the weather reducing the amount of land fit for cultivation in order to grow and harvest organic produce [29].If adverse weather conditions do occur, the supply or organic goods will be reduced further still, which may strongly affect an industry that already has increased demand and not enough produce to meet this. Climate change has gained increasing coverage in the media, convincing more people than action needs to be taken in order to protect the e arth, in particular, the notion of a ‘carbon footprint’. A ‘carbon footprint’ can be described as ‘a measure of the impact of human activities on the environment in terms of the amount of greenhouse gases produced’ [30].This affects the organic food producing industry when organically grown produce is air freighted into the UK. The Soil Association is threatening to remove its stamp of approval from organic food which has been imported by air, as they believe this to be increasing the carbon footprint, and going against the morals that organic food stands for [31]. This change may benefit UK organic food producers, as there will be less competition coming from overseas, but may be of detriment for internal UK flights, if this is how they normally transport their goods around the country.The danger here is that people who already purchase organic food may instead switch to locally sourced produce, be it organic or not, in order to help the local community, and to do their bit to reduce the carbon footprint. There may be an opportunity here for organic food producers to also trade locally, so that people can get the best of both worlds. A benefit of organic produce is that it attempts to ensure that minimal amounts of pesticides and fewer artificial methods are used in the growing of the food.Only 25% of organic food carries pesticide residues, compared to 77% of conventionally grown food [32]. This reduces harm to any soil or wildlife in the area, and is reported to have added health benefits, all contributing to less of a bad impact on the environment from harmful chemicals. 2. 6 Legal factors Legal changes in the United Kingdom may affect the behaviour of firms and producers within this particular industry. Back in 1984, the Food Act was introduced, which outlined the description and purity of foodstuffs, and affected the way in which food could be produced [33].This legal act is still completely applicable today, and is regularly updated, notably affecting organic food producers in how they can describe and label their food. As well as an organic product having to meet UK organic standards, it also must abide by this Food Act when selling to respective buyers, so as not to mislead customers, i. e. it must be what they claim it to be, in this case, organic. A European ruling in 2007 states that for food to be labelled free of genetically modified ingredients, it must contain 0. 9% or less of such elements, which may in turn affect the price of organic food [34].Producers need to factor these sorts of legal requirements into pricing how much they are going to sell their food for. For the past few years, recorded minimum wage has risen, with October 2007 being the last review at ? 5. 52 per hour for workers aged 22 and over, ? 4. 60 per hour for workers aged 18-21 inclusive, and ? 3. 40 per hour for all workers under the age of 18 who are no longer of compulsory school age [35]. These increases may p ose problems for producers who cannot afford to meet these payments, especially if inflation ontinues to rise, and the credit crunch continues to beckon a recession in the financial market. If the producers cannot afford workers to help them look after livestock or harvest crops, this may pose to be a big threat as to whether they can afford to meet the requirements of customers. ? 3. PORTER’S FIVE FORCES The micro-environment is a set of forces that directly impacts the ability of an industry to serve its customers, which were described by Michael E. Porter in an analytical framework as five forces that determine the competitive intensity of a market.This can also be described as the ‘attractiveness’ of an industry [36]. It must be remembered here that even if a market is determined to be ‘attractive, this does not mean that every firm in the industry will yield the same profitability. Only by having uniqueness in resources or a distinctive business model can help to achieve greater profits. The five forces suggested by Porter are the threat of new entrants, threat of substitute products, and threat of established rivals from horizontal competition, and the bargaining power of suppliers, and bargaining power of buyers from vertical competition [37].The strength of these forces combined determines how competitive the industry is, and can determine whether it is favourable to enter. In reference to Porter’s Five Forces, the term ‘industry’ will be used to describe any products which are similar, and are close substitutes for each other. These five forces that affect how competitive the industry is will be discussed below. 3. 1 Threat of new entrants In order to assess the threat of new entrants in the industry, it needs to be assessed whether the barriers to entry in the UK organic food producing industry are high or low.This will be looked at in relation to economies of scale, product differentiation, cost disadvan tages in relation to the capital required, and access to distribution channels, in relation to UK organic legislation. Economies of scale occur when the costs of producing are reduced from making more units, as it is more efficient to increase output. Some organic food producers may benefit from the fact their purchasers may be large supermarket chains, who have the ability to buy in bulk due to the benefits of their economies of scale. Organic food producers an then sell their goods to these chains, who realise that their customers are becoming increasingly aware about the benefits of this quality produce. However, due to these chains being in a position to buy bulk, in order to compete in this market, organic farmers may have to sell their goods at a cut price if the supermarkets want to sell it on to turn a profit. In this case, new entrants may be put off from entering the market if they cannot afford to compete with already established providers of organic food to these main pl ayers.Product differentiation is an issue, as the organic products in this industry are largely homogenous. If new entrants wanted to penetrate the market, they would have to think of innovative new ways for buyers to choose their products over another product which is the same as the one they are offering. This does however mean that producers already in the market may have less competition enter alongside them, as long as the existing producers offer fair prices and top quality food, with well established networks.Cost disadvantages may pose a threat to new entrants, as a large amount of capital is required in order to enter the market. Firstly, modern agri-technology is expensive to purchase, and the largest cost of deciding to produce organic food is the conversion of land [38]. In order to convert land so that it meets the UK Organic standards requires a great capital investment, which is one of the reasons why the supply is still short. This may put off potential entrants to t he market if they believe they cannot afford to make their land meet national requirements.These national requirements are subject to change, so barriers to entry can be heightened or lowered at given times, depending on what is decided by the ruling bodies. This may also affect international entrants, as national standards vary in different countries. What is seen as organic in one country, may not meet the requirements in the UK, so producers may be protected from further competition in that respect. For example, new regulations in Japan caused the majority of products to lose their organic status [39].This also ties in with access to distribution channels, as UK producers may be fighting for space on supermarket shelves or stalls in a local farmers’ market, and only the best will survive. Even though supply is short, a limited amount of space is still given to organic produce, which on one hand may deter entrants into the industry, but equally may give some producers wishi ng to enter the market a bigger incentive to increase awareness about organic produce, and try to meet that supply in innovative new ways. 3. 2 Threat of substitute productsSubstitute products are products which can fulfil the same function, but from a different industry. In the case of the organic food industry, substitutes can occur in the form of different kinds of eating, or fad diets, such as calorie-counting healthy eating, and or locally sourced conventional produce. First to be discussed is reduced-fat and reduced-calorie food, which may appeal to the organic food shopper. If people are buying organic food as a misunderstanding of what it really is, and do so for the health benefits, then they may switch to specific ‘healthier eating’ options, rather than organic food.This threat however has been reported to be minimal at the moment, as figures in a Mintel report from 2007 on organic food show that organic food is experiencing a much greater growth than reduced calorie options [40]. The reduced-calorie options, as well as functional foods, still continue however to rise in popularity. Locally sourced conventional produce also poses a threat to the organic food industry, as some people may choose to support local farmers rather than to choose organic produce.This is especially difficult on the organic food industry, as more farmers may decide not to convert their land to organic if people are more willing just to buy conventional locally produced food [41]. This threat may encourage organic farmers however to sell produce locally, so they are covering both segments of their target market. An example of this threat is posed by milk, as demand for organic milk far exceeds the supply, so people are facing the dilemma of having to buy non-organic locally sourced milk, as this is a necessary substitute for people buying milk in the premium market [42].Organic food may be seen as necessity to some, but to most it is a luxury, and conventional foo ds can replace the premium priced, undersupplied organic food. 3. 3 Threat of established rivals The simplest rival in this industry may be seen as people who grow their own organic produce in their garden or local allotment. This reduces the need for organic farmers to sell their produce to consumers, and this has the potential to reduce the need for them to sell, as it may be cheaper for people to grow their own. Aside from this threat, there are other forms of competition within the industry.Rivals in the industry have different ways of competing against each other, including varied forms of price, marketing strategies, and innovation techniques. Firstly, a sustainable competitive advantage can be gained through the innovation from producers in the industry. For example, organic farmers may decide to provide their goods only to local outlets and consumers, which increases the likelihood of people wishing to buy products which are organic and sourced locally. This can provide a co mpetitive advantage over organic producers in the UK who have a larger carbon footprint by delivering their products across the country.Competitive rivalry may continue here as more competitors enter the market to satisfy the growing demand for organic produce. As new entrants penetrate the market, it needs to be increasingly thought of new ways to differentiate products, as the nature of the produce in this industry is largely homogenous. There is not a large diversity of competitors, as organic produce is the same from one farmer’s land to another, so competition will be high in order to get people to choose one farmer’s particular produce.This is also true when considering who will purchase this food, as supermarkets are increasing their ranges of organic food, so competition to get produce chosen to be sold in these will be high [43]. If a supermarket already purchases a particular farmer’s produce, it may be difficult for other competitors to penetrate the market if customer loyalty already exists, so new ways of doing so will need to be thought of, such as competing on price. This, however, will only be possible to a certain extent, as a profit still needs to be made by the producers in order to continue their business.Existing firms may compete in this industry through diversification of how the produce is offered, as some farmer’s may set up a market stall or store in order to deliver their produce to the consumer. An advantage of this is the added convenience to consumers of having a place they know they can go to in order to source locally produced organic food. An example of this is the ever increasing popularity of the chain ‘Planet Organic’, which is continuing to expand upon its outlets in urban areas in London, so that people don’t have to live in rural areas in order to get there organic food [44]. 3. Bargaining power of suppliers There is an estimated 4630 producers in the organic market who have converted their land to organic soil, and this is ever increasing [45]. Even though this is still increasing, it is expensive to convert conventional land, so this may be one of the reasons for a relatively low number of suppliers in this industry. This section focuses on whether suppliers in the organic food producing industry have high or low amounts of power over the happenings in the industry. The brand of organic food may be seen as powerful, as there is a high consumer demand for these products.This gives the suppliers the added advantage of being able to choose how and where to supply their produce. However, even though this increases supplier power, the customers for their produce are fragmented, so there may be a reduced bargaining power over price, as there is only so low that producers are able to offer their goods for. Organic food in itself is a unique offering, which gives an alternative to conventionally produced food, and can satisfy the needs of particular consumer groups who crave quality and are concerned with the provenance of what they eat.This allows suppliers to have a greater power over the conventional or locally sourced produce, as organic food is seen as a lifestyle choice and not just one of convenience or necessity. Figures from Mintel show that 65% of people shop in supermarkets where the food is of high quality and is fresh [46]. This choice from consumers gives suppliers the added advantage of being able to provide a service that people actually want. 3. 5 Bargaining power of buyers The bargaining power of buyers in the market can have a great effect on the industry itself, which will now be outlined in terms of how much power they have over the industry.Buying power may be deemed to be relatively low in some respects, but high in others in this industry for a number of reasons. With an increase in demand for organic produce, a large amount of buyers are competing for a relatively short supply of food. This may mean they are wi lling to pay higher prices for the produce, due to its availability being decreased. This supply shortage was outlined in The Grocer, which shows sales were up to ? 3. 1billion when they reported in March 2007 [47]. However, few large buyers, such as large chains of supermarkets, may have an increased buyer power due to suppliers wanting their goods to be sold in these stores, as they can ensure produce is sold via a contract for a certain period of time. This reduces uncertainty for suppliers, and ensures less food is spoiled. The fact that this industry contains a large number of undifferentiated suppliers may mean that buyers have more power over who to choose to supply their produce if there is a large amount of suppliers in that particular area.The cost for buyers of switching suppliers for produce is very low, which further still increases their power, assuming that there is an appropriate amount of supply existing. Buyers are aware that there is a shortage of supply of organi c produce, so this may give them less power over suppliers, and over the industry in general. It has been previously mentioned about the increased demand over supply, so buyers may have to pay the prices being offered to them by suppliers if they want this non-conventionally grown produce.Buyers may also have higher power in some respects due to existing substitute products, which have previously been discussed. There is an opportunity in some cases for people to switch to locally sourced conventional food, rather than organic food. This can increase buyer power, if they decide to refrain buying organic food altogether, which may force producers to reduce their prices, or just to exit the market. ? 4. CONCLUSION 4. 1 The industry at present Looking at the information which has been discussed in the 2nd and 3rd sections of this report, deductions and analysis can be made about the industry at present.In its simplest form, the UK market for organic food is reported to be worth ? 1. 5 billion in 2007 [48], and this is continually growing. Issues affecting the macro-environment include current Government legislation managed by the Soil Association and the Organic Farmers and Growers Association, buyer power and spending habits in the organic food industry, effects of the growing media attention on the industry itself, new ways to sell produce, and environmental concerns facing producers. Issues ffecting the micro-environment include the threat of new entrants joining the industry due to a lack of supply and an increase demand, substitute products being present such as locally sourced produce, established rivals having better distribution links, suppliers having increase amounts of power due to the increased demand from consumers, and the buyers having relatively low power due to the lack of supply. This is a small summary of how the industry can be seen at present, and from looking at the information collected, there are various reasons why it may or may not be a favourable market to enter.The fact that demand is high but supply is low is a good reason for wanting to enter the market. This would imply that any produce made would be easily sold, and suppliers would be in a better position to bargain on higher prices, as they are well aware of this demand. However, there are issues in being able to enter this industry. The initial outlay costs are high, as it is expensive to convert land into what is considered to be organic, to buy new technology required to grow and harvest produce in the methods stated by the necessary authorities.It may then be difficult to sell produce in certain areas if people do not agree with the transportation used to get the produce there in the first place. These are factors that need to be taken into consideration when looking at the industry at present, but with expansion set to continue, if the capital is available, it seems favourable to enter. 4. 2 Future changes Increased acceptance of organic food means that the future of the industry looks good for the moment.People are beginning to accept organic produce into their everyday lives, and with reported health benefits of switching to these products, sales are increasing, with analysts predicting that sales will double before the end of this decade [49]. Increased awareness in the media and new studies into the goodness of organic produce is driving sales and increasing demand. The notion of ‘eating well’ is of key importance to the Government in what they suggest to avoid an obesity crisis in the UK, and organic food may be seen as a way of doing this.However, it must be remembered that the future, as with any industry, can be uncertain. Factors that must be faced and planned for in the future include bad press in the media, substitute product switching, and a change in legislation. If the media publishes bad press about whether there are really any extra health benefits from paying extra for organic food instead of conventi onally grown food, the demand may fall and substitute products used instead.Products such as locally sourced food are fighting for advertisement space in the media also, so people may switch to this in the future in order to protect the earth, and reduce their carbon footprint. This can all be affected by the hype that is created in the media at that particular time. Standards in legislation are also subject to change, and if this is to change in the future, it may be the case that fewer farmers can afford to convert their land into organic soil, which will reduce the supply of organic food further.If this occurs, the popularity and publicity of this industry may decline. These are issues that need to be kept in the forefront of the industry’s mind, and plans to avoid this, such as proving the benefits of switching to organic produce, need to be made. ? 5. APPENDICES 5. 1 Critique of tools and research limitations 5. 2. 1 PESTEL framework Advantages are listed below: †¢A llows the analyst to remove themselves from the industry and look at it more objectively by adapting to the new environment †¢Can avoid taking actions that will lead to failure Can see the context of the industry Limitations are listed below: †¢Time consuming †¢Is done by an individual, so important factors can be missed †¢May be difficult to know what to include under each heading, so hard to follow by other people reading the report †¢Industries are constantly changing, so once it is written, it may have already changed †¢PESTEL analysis only covers the remote environment 5. 2. 2 Porter’s 5 Forces Advantages are listed below: Can effectively analyse competition in an industry, and help decide how to beat competitors †¢Develop strategies for action from the information found and apply them to gain market share in an industry †¢Looks beyond obvious immediate competitors, and focuses on substitutes to the organic produce being offered â €“ wider market view Limitations are listed below: †¢Also is carried out by an individual, so things relating to competition in the micro-environment may go unlooked †¢This analysis is a static framework, and the industry is constantly changing, so it may not be applicable immediately after it has been writtenThese limitations imply that a strategy cannot be made just by looking at this report alone. This point may the most important research limitation, as this cannot be taken as to what the industry is like presently. New research is constantly being carried out, and figures continuously change, so up-to-date information is required for marketing strategy development. ? 6. REFERENCES [1]NOSB Definition, http://www. ota. com/definition/nosb. html, [Accessed 18/4/08]. [2]What Is Organic? , http://www. soilassociation. org/web/sa/saweb. nsf, [Accessed 18/4/08]. [3]Organic Food, http://en. wikipedia. org/wiki/Organic_food, [Accessed 16/4/08]. 4]Channels to market, Mintel Marketing Intelligence, 2007, Organics: Mintel Marketing Report. London: Mintel International Group, [Accessed 25/4/08]. [5]Industry Statistics and Projected Growth, http://www. ota. com/organic/mt/business. html, [Accessed 18/4/08]. [6]Porter, M. E. (1980). Competitive Strategy: Techniques for Analysing Industries and Competitors (The Structural Analysis of Industries), . Macmillan: UK, pp. 3-33. [7]Davies, M. (1998). Understanding Marketing. Prentice Hall: Hemel Hempstead, p. 35. [8]Kotler, P. (1998) (9th ed. ). Marketing Management – Analysis, Planning, Implementation and Control.Englewood Cliffs: Prentice Hall. [9]Organic Certification, www. organicfarmers. org. uk, [Accessed 10/4/08]. [10]Soil Association, www. soilassociation. org, [Accessed 10/4/08]. [11]DEFRA, www. defra. gov. uk/farm/organic/standards/index. htm#ukstandards, [Accessed 10/4/08]. [12]EU Bans Battery Hen Cages, http://news. bbc. co. uk/1/hi/uk/264607. stm, [Accessed 18/4/08]. [13]EU Looks to Cut Farmin g Subsidies, http://news. bbc. co. uk/1/hi/world/Europe/7409739. stm, [Accessed 20/5/08]. [14]Inflation and Credit Crunch prompts Pessimism over Growth Prospects, http://www. independent. co. k/news/business/news/inflation-and-credit-crunch-prompts-pessimism-over-growth-prospects-830644. html, [Accessed 19/5/08]. [15]Global Credit Crunch – facts and figures, http://news. bbc. co. uk/1/hi/business/7302341. stm, [Accessed 18/4/08]. [16]Organic Conversion, Mintel Marketing Intelligence, 2007, Organics: Mintel Marketing Report. London: Mintel International Group, [Accessed 25/4/08]. [17]High Street will feel Shock of House Sales Collapse, http://www. guardian. co. uk/money/2008/may/19/houseprice. creditcrunch, [Accessed 19/5/08]. [18]Provenance is Prized, Mintel Marketing Intelligence, 2007, Organics: Mintel Marketing Report.London: Mintel International Group, [Accessed 25/4/08]. [19]Organics, Mintel Marketing Intelligence, 2007, Organics: Mintel Marketing Report. London: Mintel International Group, [Accessed 25/4/08]. [20]Consumer 2 – Attitude Towards Organic Foods, Mintel Marketing Intelligence, 2007, Organics: Mintel Marketing Report. London: Mintel International Group, [Accessed 25/4/08]. [21]Organic Food Industry Out of Control, http://news. bbc. co. uk/1/hi/UK_politics/1134285. stm, [Accessed 24/4/08]. [22]Key Points, Mintel Marketing Intelligence, 2007, Organics: Mintel Marketing Report.London: Mintel International Group, [Accessed 25/4/08]. [23]Globalisation of the Organic Food Industry, http://www. organicmonitor. com/r1407. htm, [Accessed 16/4/08]. [24]Demographic Changes, Mintel Marketing Intelligence, 2007, Organics: Mintel Marketing Report. London: Mintel International Group, [Accessed 25/4/08]. [25]Women and AB’s Shop Organically, Mintel Marketing Intelligence, 2007, Organics: Mintel Marketing Report. London: Mintel International Group, [Accessed 25/4/08]. [26]Davies, M. (1998). Understanding Marketing. Prentice Hall: Hemel Hemps tead, p. 35.

Management Planning Tyco Essay

Tyco is an international and expanded company that offers necessary manufactured goods and services to consumers in some market segments. These segments consist of Fire & Security, Healthcare, Electronics, Plastics & Adhesives, and Engineered Products & Services. Recently, Tyco possesses huge profits and provides work for about hundred thousand workers in the world (Verschoor, C., 2006).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Financial statement and cash flows in Tyco are well-built. Legacy economic and legal issues in this company have been answered.   They perform an excellent integration of businesses in the marketplace in order to survive in the highest standing.   Tyco International Ltd. is dividing their bodies into three autonomous companies (â€Å"Tyco International to become 3 companies†, 2006).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is the greatest method to allow Tyco to accomplish their complete capability. Every separated company will be capable to effort more rapidly and more competitively. Eventually, it will generate more significance for their investors as a result of performing the development approaches as autonomous companies.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Previously, Tyco assessed a wide scale of their planned selections, involving the maintenance of Tyco’s recent working approach, trades of exclusive industries, and partition of the industries. Tyco assume that their strategic management planning, which full of continual improvement and value making, is the finest method to reach good reputation in the global competitive market (â€Å"Tyco International to become 3 companies†, 2006).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Tyco, consistency is the basis in the lead of their business activities. The consumers, investors, partners, and the societies where Tyco operate are looking forward to reliable and ethical management from them on a daily basis. Tyco should continuously give emphasis to their dedication to maintain their core importance. Their dedication to the top values of reliability starts with promising that every person, who gets through the Tyco Company, will recognizes Tyco’s main values. These values characterize how Tyco behave as workers and as managers (Verschoor, C., 2006).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tyco be obliged to challenge their selves about the best principles of entity and business reliability. Tyco always try to maintain the company resources. Tyco persistently contest with the other companies to develop their products, business activities, and their selves. Tyco constantly struggle to recognize the public businesses and facilitate them to accomplish their objectives.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tyco are committed to multiplicity, impartial behavior, mutual value, and dependence. They promote an environment that supports modernization, originality, and outcome by means of cooperation. Tyco perform management that educates, motivates, and encourages complete contribution and career improvement. They support valuable communication and transmission. Tyco pay tribute to the assurances that they create. They hold entity accountability for every achievements and outcomes.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tyco make a working regulation of constant development that is an essential element of their philosophy. Tyco try to allocate the accountability in some parts in order to create their values become a fundamental element of their industries. All of Tyco executives and staffs should be responsible to the main principles of reliability and complete obedience through the rules and strategies that influence the performance of their business activities (â€Å"The Tyco Guide to Supplier Social Responsibility†, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is the accountability of Tyco to make sure that the assets that are vital to the success of the company’s goals. Tyco has some efforts to accomplish the success, such as applying, continuing and developing their management planning and advancing consumer satisfaction. All of these activities are recognized through the preparation developments (â€Å"The Tyco Guide to Supplier Social Responsibility†, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Commonly, resource necessities are intended through the forecasting procedure and attuned for the period of the year in return to selling augmentation, earnings strategies, capability restraints, varying consumer necessities and another desires. Executive in Tyco should evaluate the sufficiency of resources and regulations should be created rooted in recognized business requirements.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Strategic planning that conducted by Tyco allows them to reduce expenses while fulfilling consumer’s requirement and get the most out of profit while completing predicted requirement. Usually, strategic planning choices are created by divide groups concerned on a detailed part of Tyco’s general plan. For instance, in a planned capability forecast study, the selling unit investigates demand situations and offers predictions for upcoming demand. Concurrently and unconnectedly, Tyco examines their strategy for capability development and creates references (Lofstrom, Erika;  Nevgi, Anne, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Management planning in Tyco must consist of creative, theoretical and managerial aspects. To locate upcoming tendency that is a main principle of a management planning, Tyco have to methodically recognize about their current standing. Therefore, the development of improving a management planning is supposed to comprise an appraisal of the company’s past performance and recent state of affairs.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tyco can decrease the probability of misunderstanding that will weaken the efficiency of their exertions, by starting in a management plan how the legal function is assumed to partake in its agreement and internal control attempts. The management planning should conduct in the direction of a fuller agreement procedure and a more wide-ranging method to the area under discussion (â€Å"Tyco International to become 3 companies†, 2006).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Management in Tyco has completed a brilliant responsibility of rotating their company all over the place. Tyco’s decision to adjust their efforts on established main products, and to make more efficient their businesses, has placed them in a good way for an earnings to productivity in this period. Management in Tyco takes part in an essential function in the adjustment procedure. It is a very optimistic improvement for Tyco investors (â€Å"The Tyco Guide to Supplier Social Responsibility†, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As a vigorous and exhilarating company, Tyco have productive business activity. Tyco provides a plan that contains full management of preservation and developments of organization to make best use of operational competence. The management planning includes some features that able to support organization in bringing service to their customer to all intents and purposes. Tyco implements beneficial technique of assuring their intensive struggle to satisfy the customers. This method is appropriate for Tyco that has competitive employment arrangements (Lofstrom, Erika;  Nevgi, Anne, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In conclusion, Tyco has wide-ranging study and assets and is constantly operating. Tyco is continuously improving innovative products. They always try to create innovation for presented and new products, activities, enhancements to presented activities, and customized machines, utensils or tools (Verschoor, C., 2006). Reference:    INTEGRITY EXCELLENCE TEAMWORK ACCOUNTABILITY. (2006). Retrieved 7 April, 2007, from http://www.tyco.com/WWW/Documents/pdf/tyco_guide_to_ethical_conduct.pdf Lofstrom, Erika;  Nevgi, Anne. (2007). From Strategic Planning to Meaningful Learning: Diverse Perspectives on the Development of Web-Based Teaching and Learning in Higher Education Retrieved 7 April, 2007, from http://www.eric.ed.gov Planning and Conducting a Functional Exercise. Helpful Hints for School Emergency Management. (2007). Retrieved 7 April, 2007, from http://www.eric.ed.gov The Tyco Guide to Supplier Social Responsibility. (2007). Retrieved 7 April, 2007, from http://www.tyco.com/WWW/pdf/IntegrityBrochure.pdf Tyco International to become 3 companies. (2006). Retrieved 7 April, 2007, from http://smallbusiness.yahoo.com/r-article-a-11158-m-61-sc-100-tyco_international_to_become_3_companies-i Verschoor, C. (2006). Tyco: an ethical metamorphosis. Strategic Finance      

Care Plan A Nursing Assignment Example | Topics and Well Written Essays - 1000 words

Care Plan A Nursing - Assignment Example The method of prioritization has also been clarified in the beginning of the discussion part. The paper stresses the importance of sincere nursing practices and steady and prompt intervention coupled with preventive measures and advanced examinations. Discussion Method of Prioritization The diagnoses have been prioritized as per the emergency assessment of each. The fear of risk along with lack of mobility is most serious since there can be sudden accident due to the patient’s low confidence and body balance problems. The diagnosis of bruising and skin tear can be indicative for more serious conditions like pressure ulcer. Polypharmacy is a relatively less severe condition since it can be gradually addressed. Bowel irregularities are the most chronic and common condition, so this problem is at the end of the priority list. Diagnosis 1 Mrs. Blackwell, aged in her 80, fell at home and subsequently underwent a right total hip anthroplasty. Now she has restricted mobility due to p revious falls and recent surgery. She expresses fear of falling again and she finds it hard to use the walking frame. All these facts prove that she has fear of fall along with restricted mobility. Goal: To help Mrs. Blackwell improve her Get Up and Go Test rating by 75% in the next 5 weeks. Also, Falls Risk for Older People in the Community rating for her should be bettered by 80% in this timeframe. Rationale: I will plan low intensity and low impact exercise schedule for Mrs. Blackwell to initiate effective nursing intervention in this case. Exercises like Tai Chi (Harling and Simpson, 2008) can help her regain her body balance and confidence. This exercise also helps in minimizing depression. This sort of intervention has been widely supported by modern research. Instead of medication and psychiatric treatment it is wise to emphasize the importance of light physical exercise. Physical therapy approach can help in reducing fracture and fall risk among the older adults to a conside rable extent (Karinkanta et al, 2010). Physical exercise and therapy should be such that they help in restoring body balance. Restoration of body balance can be effectively achieved by the means of individual adaptive and specialized programmes. Group training is a significant initiative in this direction (Halvarsson et al, 2011). Therefore I will try to better Mrs. Blackwell’s social network and involve her in the community efforts for the elderly. Last but not least, I will examine her improvement and response to the intervention techniques by using Get Up and Go Test (Brown and Edwards, 2008) to assess the body balance and confidence levels. The Falls Risk for Older People in the Community rating (Russell et al, 2009) is also important in this context. Diagnosis 2 Mrs. Blackwell has the problem of bruising and a skin tear on her left knee. This can be an indication for a serious underlying problem like pressure ulcer. At this stage, skin integrity risk is already evident. Goal: To help the patient to decrease her skin integrity risk. The aim is to reduce the risk by at least 60% as per the Skin Integrity Risk Assessment Tool in the next 5 weeks. Rationale: I will categorize Mrs. Blackwell as a â€Å"frail elder† (White, Karam and Cowell, 1994, p. 95) as she is showing signs of skin integrity complications. Skin integrity can be adversely affected due to epithelial tissue breakage. In the case of an

Compare and Contrast the film Almos' a Man to the story A Man Who Was Essay

Compare and Contrast the film Almos' a Man to the story A Man Who Was Almost a Man by Richard Wright - Essay Example The setting of the film and story is a vital aspect to consider when going through the various aspects they bring forth. In both of the works, the setting or rather the conditions that the two live are very deplorable and are why they go through the suffering that they do. The setting in the story depicts poor conditions people were subjected too and the same is seen in the film, where Dave had to work and struggles to have an identity as he was treated like a child. In earlier days, people did not have any compassion and treated people that they thought were of ancient decent poorly (Brignano). Dave in the film and in the story by Richard Wright seems to have a common decent provided they were white. The only issue that made them different is the fact that they did not live in as appropriate conditions as their employers. Character is another important factor to incorporate in the analysis aiming at understanding the concept that the film and story bear. In the story and in the film, Dave has an attitude problem. This is depicted in both the film and story where Dave thinks that owning a gun will get him respect from people. In the film and story, Dave struggles with finding his purpose in the world and this can be explained further by the social differences that existed in society where whites were deemed superior and he felt that he had to have a purpose in the world. Symbolism in the story is that of poverty. Both the story and the film depict how Dave and others like him used to work for rich families in the fields so that they could have a place to live and support themselves. That was the time that slavery was at its peak. Many of the people that used to work at that time were very poor and did not have a place to live. This led to them getting work from the rich so that they could get enough money to go by. These rich families were very influential and rude to workers and thus the reason many of

Shared Practice Evaluation Methods Part II Assignment

Shared Practice Evaluation Methods Part II - Assignment Example soda is concerned, I strongly believe that you could have chosen at least two of the alternatives instead of wanting to use all of them at one point or the other. This notwithstanding, it is a good thing that you recognized that there will be different stages of decision making and thus the need to diversify your decision making tools. Â  Hello John, it is great to read about how you identify instances where each of the decision making tools is relevant and the advantages and limitations that come with each of them. I have always believed that companies have failed in the implementation of decision making on investments because they refuse to weigh out their options very well. This is because in most cases, the companies overly rely on the advantage that a particular decision making tool would bring without looking at possible disadvantages. But as stressed by quote (year), it is very important that at every point in time, decision making will be made around whether the company’s priority is with time value of money or with the quantitative outcomes from investment. Regarding your current project, I believe it is a very good thing that you decided to select only two methods which are discounted payback and NPV. With such specification, you will be able to stay focused on the monitoring of your

Evaluate the strengths and weaknesses of the application of LED bulbs Essay

Evaluate the strengths and weaknesses of the application of LED bulbs for solving climate change - Essay Example Through such an engagement and analysis, it is the hope of this student that the reader will be able to gain a useful level of inference concerning LED technology and the future of how it will be accepted, utilized, and effect a gradual impact on green living within society. There are a range of regulatory frameworks which have been designed to encourage more awareness of energy consumption rates. Schemes such as ‘Smart Grids’ create greater efficiencies in energy consumption by monitoring consumer behaviour within electricity networks (Clastres, 2011). In a similar way the use of LED bulbs is now presented as part of the solution of reducing energy consumption (Humphreys, 2008). This is particularly important, not just as a single appliance saving energy, but as part of a wider shift in how users are adopting LED bulbs for in many respects, In man, it is behavioural changes which are the critical factor in tackling climate change, (Hobson, 2006). This view is supported by Paterson and Stripple (2010) who argue that individuals can contribute to the governing of climate change by undertaking specific actions to solve the problem. Hobson (2008) also notes that a gap currently exists between knowledge and action and that this has prevented the full realisation of a range of benefits from environmentally friendly initiatives. As a result, Hobson (2008) further asserts that policies relating to climate change should focus on removing such barriers through increased public education, infrastructural improvements and improving access to ‘green’ goods. Slocum (2004a) argues that climate change discourse should localize the effects of global warming in order that society has a better understanding about energy consumption and its effects on the local and global environment. With reference to wider issues of lighting, Slocum (2004a) further

Choose a character from The Dressmaker of Khair Khana and explain how Essay

Choose a character from The Dressmaker of Khair Khana and explain how the character faces oppression and overcomes it to become - Essay Example The punishment meted out for going against these rules was unthinkable. Such women, who faltered, were arrested, stoned or beaten to death in public. Kamila Siddiqi, an average Afghan woman, confronts life with great hope and determination as she sets out to carve out a successful business in order to support her family, and in doing so, she successfully overcomes brutal oppression at the hands of the Talibans. ‘The Dressmaker of Khair Khana’ by Gayle Lemmon, gives us a bird’s eye view of Afghanistan that is quite different from what we know of it so far. According to archaeological evidence, Alexander the Great had defeated the Achaemenian Dynasty between 330 – 327 B.C. during the Pre-Islamic Period and, thus, ushered in an era of Greek culture. However, by 637 B.C. the Arab Muslims started conquering the tribes in Afghanistan in a long drawn out process and introduced them to the Islam religion. By the 10th century, the Arab Abbasid Dynasty and the Samani ds, who were the successors of the aforementioned dynasty in Central Asia, were torn down. Therefore, the Ghaznavid Dynasty, which was the offshoot of the Samanids, was established and became the first major Islamic dynasty to rule Afghanistan. Once again, Genghis Khan who was the leader of the Mongol forces, defeated them in Central Asia in 1220, and left Afghanistan fragmented, till Timur succeeded and took over the country during the 1380’s. The Mongol Empire that was already there was further expanded by Timur during his rule (Nations Online Project, n.p.). Till the early 16th century, the descendants of Timur ruled Afghanistan. In 1919, after the signing of the Treaty of Rawalpindi, that brought to a close the Third Anglo- Afghan War, Afghanistan got its independence and became an independent country. However, the Guerrilla Wars that occurred between 1979 and 1989, killed thousands of people, devastated the land and left about 5 to 6 million homeless. Once again in 1992, a Civil War broke out because the government could not settle their differences with the Mujahideen and this further served to drag down the economy and make it even worse. This resulted in a struggle between the various armed groups and finally, one of the Islamic fundamentalist groups, the Taliban emerged victorious and took control of the country in 1996 and it was the Taliban that gave permission to the Al Qaeda, an Arab terrorist Organization to make use of Afghanistan as their base. The Taliban made use of an extremist interpretation of Islam to suppress and control the country and hence terrorist activities were rampant. The Taliban ruled with an iron fist and the people were not free to do as they wished. Especially for women, the depth of female deprivation and torture knew no bounds because the Talibans treated women even worse than animals. Their rules put endless restriction on women and the foremost of them was the ban on women working outside the house. Women were als o not allowed to carry out outside the home activities without a male chaperon. They were not allowed education in any school or university and were forced to wear a burqa that covered them from head to toe. They were banned from dealing with male shopkeepers and were not to be treated by male doctors. Women were not allowed to use cosmetics or paint their nails. Women found going against the Taliban rules, were stoned, whipped and beaten in public. Sometimes they were shot in public at point blank range. In such a dangerous

Design Thinking Thesis Example | Topics and Well Written Essays - 2000 words

Design Thinking - Thesis Example But the designer bubble burst during the 50s and 60s when designers began to be looked upon as tools of capitalist society till they redefined their role in the 70s as developers of culture and lifestyle. Today: "The word "design" has a lot of different meanings when people think of design they think of an artefact that's been designed well such as a chair, a car or a building. Or they thin1k of design as style or fashionThe term "design thinking" has gained popularity because it makes it easier for those outside the design industry to focus the idea of design as a way of thinking about solving problems, a way of creating strategy by experiencing it rather than keeping it an intellectual exercise, and a way of creating and capturing value"2 Design consultant Linda Naiman states that, "The revolution taking place in design - as it emerges from its traditional role of serving commerce - to a role of leading, shaping and directing the way we live and work, presents tremendous opportunities" For the purpose of this paper we will focus on the definition, "Design is the thought process comprising the creation of an entity," Archer too saw design as a complex and shared rational logical sequential activity that would solve problems and bring innovation and change. Today designing is a skill required by architects, fashion designers, urban architects, products and industrial design, engineers, landscape designers, the automobile industry and interior decorators. But the culture of design has been with us from the stone age when man first began to create tools to shape and control his environment but these primary inventions happened in a disorganized and an unplanned way. Designer thinking today by contrast blends aesthetics as well as ergonomics to improve our lifestyle and develop culture. The great architect and designer Charles Eames, Lawson states, " the culture of design was greater then the creation of a new chair. It was part of a much bigger socio-cultural process of 'adding valuethrough an injection of creative individualism that distinguished designer goods' frommass production." 3 And so Nike and Yves Sainte Loraine were born as virtual personality cults of Design Culture.2 Since designers redefined their role as the developers of culture they had a wide scope since, "culture should be regarded as the set of distinctive spiritual, material, intellectual and emotional features of society it encompassesart literature, lifestylesvalue systems traditions and beliefs." 43Today from being just architects or product refiners and innovators, designers are the definers of good taste, better lifestyles and efficiency in diverse fields, all of which embrace the designer culture that was vigorously promoted by advertising companies as a key international marketing strategy in

Romeo and Juliet Play Essay Example for Free

Romeo and Juliet Play Essay How does Shakespeare present two or three of the older generation and their roles in the play’s tragic conclusion? Romeo and Juliet is a play set in Renaissance Verona with a tragic conclusion of the two young lovers, Romeo and Juliet, dying. The whole play is about the feud between the Montagues and the Capulets and how their children, Romeo and Juliet, have to pay the price for their actions and hatred to each other. As a result, the older generation play key roles in the play’s tragic conclusion due to their actions and decisions. Juliet’s death in particular is influenced by her parents’ and the Nurse’s betrayal to her and their lack of understanding in her. These characters also influence Romeo’s death and other individuals of the older generation like, Friar Lawrence and the Prince contribute to the play’s tragic conclusion. The influences of Romeo’s and Juliet’s parents play a major part in the play’s tragic conclusion. We know this because in the prologue it says their ‘ancient grudge’ and their ‘rage’ will cause Romeo’s and Juliet’s deaths which will be the only way to ‘bury their parents’ strife’. Shakespeare emphasises the importance of the parents’ roles in the play’s tragic conclusion by using sonnet form and iambic pentameter in the prologue. The prologue implies that the parents play a major part in the play’s tragic conclusion because it shows that their ‘ancient grudge’ creates Romeo’s and Juliet’s doomed fate and the use of the sonnet form and iambic pentameter emphasises their importance. Among the parents, Capulet plays a key role in the play’s tragic conclusion, in Juliet’s death in particular. In Act 1 Scene 5, Tybalt recognizes Romeo’s voic e as a Montague and wants to ‘strike him dead’ but Capulet orders him to do nothing ‘Content thee, gentle coz, let him alone’. He keeps a peaceful attitude to Romeo’s uninvited presence and prevents Tybalt from starting a brawl. This suggests that if he hadn’t stopped Tybalt, it would have prevented Romeo and Juliet from meeting but his desire to appear as a good host to keep a good reputation stops him from doing so. Shakespeare shows Capulet’s desire to appear as a good host by using consecutive short sentences conveying contrasting emotions ‘Be quiet, orMore light, more light! For shame! Ill make you quiet. What, cheerly, my hearts!’ This implies that even when Tybalt wants to strike Romeo dead, he still talks to his guests in between his conversation with Tybalt, showing that he cares about his reputation a lot. Thus, Capulet contributes to Juliet’s death by letting Romeo meet Juliet because he cares about his reputation so he stops Tybalt from creating a scene in front of his guests. If he hadn’t stopped Tybalt, he could have prevented Romeo and Juliet meeting, therefore preventing the play’s tragic conclusion. Also, Capulet contributes to the play’s tragic conclusion because he agrees to Paris’s request of Juliet’s hand in marriage. In Act 3 Scene 4, after Tybalt dies, Paris askes for the second time for Juliet’s hand in marriage. Capulet agrees, not thinking about whether Juliet would actually want to be married to Paris and saying that she will do it, ‘she shall be married’. Also, he displays a sense of urgency and haste in getting Juliet married to Paris. Shakespeare portrays this in his dialogue where Capulet asks questions but doesn’t let Paris answer and carries on ‘Will you be ready? Do you like this haste?’ This is reminiscent of the first time Paris askes for Juliet’s hand in marriage in Act 1 Scene 2 because his response was that Juliet is too young and that he should ‘let two more summers wither in their pride’ and that his ‘my will to consent is but a part’ because Juliet should agree too. From this response it indicates that he contradicts himself because instead of waiting two more years, he accepts his request and he agrees without Juliet’s consent saying that Juliet will do exactly as he wishes. His contradiction implies that yet again he’s thinking about his reputation and social status or that from Tybalt’s sudden death, he’s remembered how easily young people die in Renaissance Verona, hence his decision for Juliet to marry Paris as soon as possible. Either way, it shows that due to his single-mindedness and selfishness, he forgets about Juliet’s consent and agrees to the decision which evidently leads to her death. Furthermore, Capulet’s reaction to Juliet rejecting his plan for her to marry Paris contributes to the play’s tragic conclusion. In Act 3 Scene 5, Lady Capulet tells Juliet about Capulet’s plan for her to marry Paris. Juliet rejects this decision, saying ‘I will not marry yet; and when I do, I swear it shall be Romeo’. When Capulet learns of Juliet’s determination to defy him he becomes enraged and displays anger that even Lady Capulet, who agrees with Capulet’s decision, thinks that his anger is too much ‘you are too hot’. Shakespeare depicts this anger through the use of blasphemous language ‘Gods bread! It makes me mad’. This implies that Capulet is so angry that he even swears at God. Also, his anger is depicted through the use of animal language, calling Juliet a ‘green-sickness carrion’ and a ‘tallow face’ and how he lists what he’s done solely for Juliet having an effect of exaggeration ‘day, night, hour, tide, time, work, play, alone, in company, still my care hath been to have her matchd’. To add, Capulet’s anger is conveyed from the use of rhetorical/illogical questions and how he mimics Juliet ‘Ill not wed; I cannot love, I am too young; I pray you, pardon me.’ Capulet’s excessive anger suggests that he thinks Juliet is ungrateful for not wanting to marry his choice of groom for her and that he’s angry because calling off the wedding would cause him embarrassment and loss of the political power the marriage would have brought him. Capulet’s angry reaction to Juliet’s defiance contributes to the play’s tragic conclusion because he also ends up offending the Nurse calling her a ‘mumbling fool’ and a ‘gossip’s bowl’ which influences the Nurses change of attitude towards Romeo that makes Juliet go to Friar Lawrence wanting to kill herself rather than to marry Paris. Also, Capulet contributes to the play’s tragic conclusion by not supporting Juliet’s pleas for the marriage to be delayed a year and by yet again thinking about his reputation because if Juliet doesn’t agree it will cause him embarrassment and loss of the political power the marriage would have brought him. Another parent that influences the play’s tragic conclusion, in particular Juliet’s death is Lady Capulet. In Act 1 Scene 3, Lady Capulet introduces the idea of marrying Paris to Juliet. She describes him through metaphor ‘precious book of love’ th at ‘lacks a cover’. This implies that she thinks that Juliet can be the ‘gold clasp’ to complete the ‘unbound lover’. Through this imagery, it shows her attitude to the role of women in marriage; the wife is just a book cover or a decoration. Her view of a woman’s role in marriage is shown in her own relationship with Capulet where Capulet clearly dominates over her. This is typical in Renaissance Verona because during that time society was male-dominated. However, this is different in Romeo and Juliet’s relationship where there is equality to both genders. Also, she influences the play’s tragic conclusion in Act 3 Scene 5 by not fulfilling her role as Juliet’s mother. After Capulet’s reaction to Juliet refusing to marry Paris, saying that he will disown her, Juliet turns to her mother for comfort and for help. However, instead she says ‘talk not to me, for I’ll not speak a word. Do as thou wilt, for I have done with thee’. Shakespeare uses iambic pentameter to make Lady Capulet’s words sound like spell-like, that they have an important and big impact. This suggests that Lady Capulet contributes to Juliet’s death by not fulfilling her role as her mother, instead she betrays her with her words of rejection with added impact from the use of iambic pentameter. An individual from the older generation that influences the play’s tragic conclusion is the Nurse. Throughout the play, the Nurse plays a loyal and mother-like role to Juliet and is always supportive to her decisions. However in Act 3 Scene 5, the Nurse has a change of heart. ‘I think you are happy in this second match’ she says, saying that she speaks from the heart and ‘from my soul too’. Juliet is outraged with the Nurse’s change of heart because it’s like a betrayal. In the Nurse’s last line before she exits she says ‘Marry, I will; and this is wisely done’. Shakespeare yet again uses iambic pentameter to make the Nurse’s betrayal to Juliet have a big impact. This suggests that the Nurse contributes to Juliet’s death because Shakespeare’s use of iambic pentameter in her rejection shows the significant impact it has on Juliet. Also, it implies that the Nurse doesn’t understand that Juliets love for Romeo is the real or that she doesnt want to lose Juliet to an uncertain future with Romeo or that she gives up so praises Paris helplessly. Thus, the Nurse is presented as person who doesn’t like inconvenience, only encourages when the situation is convenient and her response to the inconvenience in this scene contributes to the play’s tragic conclusion because she betrays Juliet.

Role Of Transportation In Economic Development Of Pakistan Tourism Essay

Role Of Transportation In Economic Development Of Pakistan Tourism Essay It is defined in term of gross domestic product (GDP) and market production. It is increased the number of goods and services produced by an economy in defined time period. Introduction: Motorway network of any country is of vital importance of its economic development and effect positive on different fields of economy. An economy seems to developed and industrialized if widespread transport system. It is extremely difficult to put the economy on the high rapid path without an efficient transport system. An efficient communication system is essential for trade, national commerce and integration. Pakistans economic development depends upon improvements and modernization of its transport system. In 1947 depends on roads was only 8 %, now it is more than 96% of inland freight and 92% of passenger traffic. Now it is a backbone of Pakistanis economy. Motorway boost Pakistan economy Motorway increase positive effect on production, Supply and employment Fiscal impact of motorway Motorway and land use Motorway speedy access to labour, education, Health. Motorway transport and poverty Motorway and environment National Highway Authority (NHA) It is responsible for the development and maintenance of national highways and motorways. The total length of roads under the NHA is 12000 which accounts 4% of the entire road network and take 80% of Pakistans commercial traffic. Road density is an indicator of development. Current road density is 0.32 km/km2, which is much less even from regional standard. The government wants to bring double digit of 0.64 km/km2. Pakistans current road network is now more than 260000 km. Pakistans motorways are part of Pakistans National Trade Corridor Project, which aims to link Pakistans three Arabian Sea ports (Karachi Port, Port Bin Qasim and Gwadar Port) to the rest of the country and further with Afghanistan, Iran, India, Central Asia and China. M-1 Motorway Islamabad to Peshawar Pakistans motorway (M-1) 155 km 6-lane, linking Peshawar, Charsada, Noshera, Sawabi, Attock, Burhan, Hasanabadal to Islamabad capital of Pakistan, has been operational since 30 October 2007. It has become a vital link to Afghanistan and Central Asia and is expected to take much traffic off the highly used N5. It is safe way of NATO supply line to Afghanistan. It is the most beautiful motorway of Pakistan crossing river Sindh and river Kabil. M-2 Motorway Islamabad to Lahore Pakistans first motorway, the 367 km 6-lane M-2, connecting the Pakistan capital Islamabad and Lahore, was constructed by South Koreas Daewoo Corporation and was inaugurated in November 1997 in Nawaz Sharif Govt and was the first motorway to be built in South Asia. It is strategic road during war using as emergency run way. The M-2 is a motorway in the Punjab Province of Pakistan. It is 367 km long and connects Lahore with Islamabad. It passes through Kala Shah Kaku, Sheikhupura, Khanqah Dogran, Kot Sarwar, Pindi Bhattian, Sial Morr, Kot Momin, Salem, Lilla, Kallar Kahar, Balksar, and Chakri before ending just outside the twin cities Rawalpindi and Islamabad. It then continues on to eventually become the M1 motorway linking the twin cities with Peshawar. The M-2 crosses the junction of the M3 (to Faisalabad) at Pindi Bhattian. It has connected best places for tourists like Hiran Minar, Waris Shah Tomb, Khewara mine, salt range, Citric fields, Rice fields and Kalar Kahar Jheel. M-3 Motorway Pindi Bhatian to Faisalabad Pakistan motorway (M-3), the 54 km 4-lane linking the Pindi Bhattian Arch bridge Junction on the M-2 with Faisalabad. Initially, it was planned to have 6-lanes, however, due to the shortage of funds, it was decided to reduce the number of lanes to 4 with an option to upgrade it to 6-lanes in future. Construction of the M-3 began in May 2002 and it was completed ahead of schedule in September 2003 at a cost of Rs 5.3 billion. It was inaugurated and opened for traffic on 2 October 2003. Now industrial Area of Punjab Govt is being constructed on Sahinwala interchange. (M-4) Motorway Faisalabad to Multan It has length of 233 km 4-lane, began on 19 August 2009 with breaking ceremony performed by Pakistans Prime Minister, Syed Yousaf Raza Gillani. There is working on progress at two constructions Phase Faisalabad to Gojra and Khanewal to Multan. It will link Multan with the M-3 Motorway at Faisalabad. The M4 will begin Faisalabad interchange at the Sargodha Road of Faisalabad. It will continue on a southwest course connecting the cities of Faisalabad, Jhang, Gojra, Toba Tek Singh, Shorkot, Khanewal and Multan. Once at Khanewal, it will merge onto the N5 temporarily until the M5 is complete.. The M4 will be constructed in four stages (i) Faisalabad-Gojra (58  km), (ii) Gojra-Shorkot (61  km), (iii) Shorkot-Din Pur-Khanewal (65  km) and (iv) Khanewal-Multan (65  km), whereas two large bridges will be constructed on the River Ravi and Shadhnai Channel. Estimated cost is USD 601 million. M-5 Motorway Multan to Dera Khazi Khan It is a planned 4 lane motorway that will link Multan with Dera Ghazi Khan. It will be constructed after the completion of the Faisalabad Multan (M-4) Motorway. M-6 Motorway Dera Ghazi Khan to Ratodero It is a planned 4 lane motorway that will link Dera Ghazi Khan with Ratodero. It will be constructed after the completion of the Multan to Dera Khazi Khan( M-5) Motorway. M-8 Motorway Ratodero To Gawader The 892 km 4-lane M-8 is under-construction in Sindh and Balochistan provinces. Initially, it will have 2 lanes with a further 2 lanes planned. The 4 lane motorway will be upgradable to 6 lanes. Once completed it will directly link the port city of Gwadar with the rest of Pakistans motorway network at Ratodero where it will link up with the M-6 Dera Ghazi Khan-Ratodero Motorway. M-9 Motorway Haiderabad to Karachi Hyderabad-Karachi Super Highway is in the process of being upgraded into a 6-lane access-controlled motorway designated the M-9. Expression of Interest (EOI) was invited by the National Highway Authority (NHA) in May 2011. The NHA awarded the Rs. 24.93 billion contract to the Malaysian construction company on Built Operate Transfer (BOT) basis in January 2012. The proposed 136-km long motorway will be completed in three years. Patrolling and enforcement National Highways and Motorway Police (NHMP) is responsible for enforcement of traffic rules and safety measures, security and free flow of traffic on the Pakistan Motorway network. The NHMP use heavy jeeps, cars and heavy motorbikes for patrolling and help purposes and uses day and night vision speed cameras for enforcing speed limits. It is friendly and corruption free police in Pakistan. SIGNIFICANCE OF TRANSPORTATION AND ITS SENERIO: Road transport is the backbone of Pakistans transport system. The 9,574 km long National Highway and Motorway network, which is 3.65 percent of the total road network, carries 80 percent of Pakistans total traffic. Over the past ten years, road traffic, both passenger and freight, has grown significantly faster than the national economy. Currently, it is accounting for 91 percent of national passenger traffic and 96 percent of freight. Port traffic in Pakistan grows at 8 percent annually in recent years. Two major ports, Port Karachi and Port Qasim, handle 95 percent of all international trade. Port Gwadar, which was inaugurated in March 2007 and is being operated by Singapore Port Authority, is aiming to develop into a central energy port in the region. 14 dry ports cater to high value external trade. Pakistan Railways (PR) has a broad gauge system (with a small network of meter gauge in the South East). The network consists of the main North South corridor, connecting the Karachi ports to the primary production and population centers in Pakistan. The track is in good condition with an axle-load of 23 tons and maximum permitted speeds of 100/110 kph. There are 36 operational airports. Karachi is Pakistans main airport but significant levels of both domestic and international cargo are also handled at Islamabad and Lahore. Pakistan International Airlines (PIA), the major public sector airline, though facing the competition from a few private airlines, carries approximately 70 percent of domestic passengers and almost all domestic freight traffic. The transportation sector accounts for about 10.5 percent of the countrys GDP and 27.4 percent of Gross Fixed Capital Formation (GFCF) in FY06. It provides over 6 percent of employment in the country and receives 12 to 16 percent of the annual Federal Public Sector Development Program (PSDP). Government agencies dominate the sector. Although the sector is functional, its inefficiencies with long waiting and traveling times, high costs, and low reliability are dragging the countrys economic growth. These factors also reduce the competitiveness of the countrys exports, increase the cost of doing business in Pakistan, and constrain Pakistans ability to integrate into global supply chains which require just-in-time delivery. The poor performance of the sector is estimated to cost the economy 4-6 percent of GDP each year. Roads Over half the national highways network is in poor condition, and the road safety record is poor. The countrys truck fleet is mostly made up of obsolete, underpowered, and polluting vehicles, and trucks are often grossly overloaded. Truck operating speeds on the main corridors are only 40 50 kph for container traffic, half of the truck speeds in Europe. For trucks carrying bulk cargoes, the journeys take 3-4 times longer than in Europe. Bridge between South Asia and South West Asia; Iran and Afghanistan are energy abundant while India and China are lacking of. China finds way to Indian ocean and Arabian Sea through Korakaram. China with its fastest economic growth rate of 9%; is developing its southern provinces because its own port is 4500 km away from Sinkiang but Gawader is 2500km away. Pakistan offers to CARs the shortest route of 2600 km as compared to Iran (4500 km) or Turkey (5000 km). Land locked Afganistan now at the phase of Reconstruction, finds its ways through Pakistan. Gawader port with its deep waters attracts the trade ships of China, CARs and South East Asian Countries. Hypothesis of the study: The research study will examine the impact of motorways on Pakistan Economy. I will describe the relationship between motorway and economy. H1: There will be positive impact of motorway on Pakistan Economy which is assumption of proposal. H2: There will be negative impact of motorway on Pakistan economy which is against of H1. H3: There will be effective relationship of motorway with Pakistan economy. H4: There will be ineffective relationship of motorways with Pakistan economy. ASSUMPTION OF STUDY Limitations: Time constraints of the semester require less time than may be ideal for an ethnographic study. By being in the organization for only four hours a week for five weeks, there are bound to be aspects of leadership practice, organizational culture and team communication that will not be revealed during my observations. Being an outsider may also limit what is revealed to me. The team members may be guarded in their conversations around me, especially in my initial observations. [Describe conditions beyond your control that place restrictions on what you can do and the conclusions you may be able to draw] Delimitations: I am choosing not to observe multiple teams, even though such comparisons might be valuable, in order to allow more depth of understanding regarding the group on which I will focus. Additionally, I will not use structured interviews in order to minimize my obtrusiveness and my influence on the team members. [Describe the boundaries of the study that you determine] OBJECTIVE OF STUDY There will be following main objective of my research. Economic growth Private Sector Development Regional Cooperate Social growth Description The overall objective of the study will be to provide the Government with a detailed implementation plan for the motorway corridors, and to prepare the highest priority project ready for award and implementation using an appropriate public-private partnership model. (i) Pakistan road sector; (ii) the project preparation phase to prepare a project for the selected motorway link; and (iii) the procurement preparation phase to prepare necessary documents and prerequisites for procurement process. Linkage to Country/ Regional Strategy to reduce logistics cost and increase the countrys global competitiveness. The overall objective of the road network is to reduce logistics costs in Pakistan through the promotion of (i) more efficient logistics in the production sector, (ii) more efficiency in the transport sector, (iii) the development of private sector logistics businesses, (iv) better facilitation for international trade, and (v) better human resource development. Within the road subsector, the Government intends to pursue its overall goal of reducing logistics costs and maintaining or increasing the countrys regional competitiveness primarily within the framework of these five areas. A number of challenges and constraints must be overcome to achieve this goal within a reasonable period, including (i) developing a broadly based financing plan that reaches well beyond the dependence on normal yearly budget allocations; and (ii) making significant changes to Pakistans legal and contractual frameworks to provide the environment essential for the introduction of innovative public private partnerships. REVIEW OF LITERATURE Considerable progress has been made in the transport and communication sector during the current fiscal year. During July-March 1999-2000, the total length of roads in the country was 249,959 km, including 138,726 Km of high type and 111,233 km of low type. Total number of motor vehicles on roads stood at 4.085 million during the same period. The construction work on Islamabad-Peshawar Motorway which started in 1998, is expected to be completed with the cost of Rs.26 billion by December 200:1. Pakistan Railways network consists of 7,791 route km during July-March, 1999-2000. Its major assets include 582 locomotives, 2,029 passenger coaches and 22,247 freight wagons. During 1999-2000 (July-March) it carried 49.2 million passengers and 3.8 million tons freight and its gross earnings stood at Rs.7,208 million. The network of Pakistan International Airlines covers 37 international destinations and 35 domestic stations covering almost all parts of the country. Its fleet consists of 48 aircrafts of varied types. Presently, three .private airlines i.e. Shaheen Air International, Bhoja Air Line and Aero Asia are operating on local and international routes, while the fourth private sector airlineSafe Air International is operating on domestic routes only. The country has two major sea ports namely, Karachi Sea Port and Port Qasim. Beside, two Fish Harbour-Cum-Mini Ports are being developed at Gawadur and Keti Bunder. The Karachi Port has handled 18.0 million tons of cargo during July-March, 1999-2000, compared with 1.7.6 million tons of cargo during the corresponding period of last year. Pakistan is now connected with most of the countries of the world through international gateway exchanges. Value added services such as internet, E-mail, cellular mobile telephone, optical fiber system, card pay phone, paging services etc. are now available in the country which are providing innovative and modern services to the consumers. At present, about 21,000 customers are connected through internet, whereas the total number of internet users in Pakistan upto March, 2000 are 120,000. There are more than 3.8 million telephone lines, out of which about 3.03 million lines are connected to the customers, 2,663 telephone exchanges, 1,362 NWD exchanges, 10,256 VHF PCOs, 393 telegraph offices and 112 customer service centres are working in the country. The estimated number of TV and VCR sets in the country as on June 30, 1999 were 3.035 million and 0.136 million respectively. As on March 31, 2000, the TV and VCR sets are estimated to be 3.150 million and 0.136 million respectively. Pakistan is an emerging market for automobiles and automotive parts offers immense business and investment opportunities. The total contribution of Auto industry to GDP in 2007 is 2.8% which is likely to increase up to 5.6% in the next 5 years. Auto sector presently, contributes 16% to the manufacturing sector which also is expected to increase 25% in the next 7 years. Pakistan, with 155 million people, has a reasonably developed transport infrastructure. Road transport is the backbone of Pakistans transport system. The 9,574 km long National Highway and Motorway network, which is 3.65 percent of the total road network, carries 80 percent of Pakistans total traffic. Over the past ten years, road traffic, both passenger and freight, has grown significantly faster than the national economy. Currently, it is accounting for 91 percent of national passenger traffic and 96 percent of freight. Port traffic in Pakistan grows at 8 percent annually in recent years. Two major ports, Port Karachi and Port Qasim, handle 95 percent of all international trade. Port Gwadar, which was inaugurated in March 2007 and is being operated by Singapore Port Authority, is aiming to develop into a central energy port in the region. 14 dry ports cater to high value external trade. Pakistan Railways (PR) has a broad gauge system (with a small network of meter gauge in the South East). The network consists of the main North South corridor, connecting the Karachi ports to the primary production and population centers in Pakistan. The track is in good condition with an axle-load of 23 tons and maximum permitted speeds of 100/110 kph. There are 36 operational airports. Karachi is Pakistans main airport but significant levels of both domestic and international cargo are also handled at Islamabad and Lahore. Pakistan International Airlines (PIA), the major public sector airline, though facing the competition from a few private airlines, carries approximately 70 percent of domestic passengers and almost all domestic freight traffic. The transportation sector accounts for about 10.5 percent of the countrys GDP and 27.4 percent of Gross Fixed Capital Formation (GFCF) in FY06. It provides over 6 percent of employment in the country and receives 12 to 16 percent of the annual Federal Public Sector Development Program (PSDP). Government agencies dominate the sector. Although the sector is functional, its inefficiencies with long waiting and traveling times, high costs, and low reliability are dragging the countrys economic growth. These factors also reduce the competitiveness of the countrys exports, increase the cost of doing business in Pakistan, and constrain Pakistans ability to integrate into global supply chains which require just-in-time delivery. The poor performance of the sector is estimated to cost the economy 4-6 percent of GDP each year. Methodology This presents an overview of the methods to use in the research. It shows the research design, population, sample and sampling techniques, data collection and analysis. Research Design The study will involve the evaluating the role of motorways in the Pakistan economy. It will be effect at regional countries like China, Central Asia, Afghanistan and India. Consequently, the research will be designed to achieve the objectives set out by research. Population The transport sector of Pakistan is playing an important role in the economy. The ministry of communication is main controlling authority on motorways for planning and construction. The ministry of communication including their Departments like National Highways motorway police, National Highway authority and Transport research center essential for operational process. The targeted population for the study thus includes the following Ministry of communication (FEDRAL) National Highway authority (NHA) National Highways Motorways police (NHMP) National transport research center (NTRC) National trade corridor improvement program (NTCIP) Frontier works organization (FWO) The Main cities (Population) liked with motorways Sample The research belongs to impact of all motorways of Pakistan but in sample I will discuss only Lahore Islamabad Motorway (M-2) Only such department belonging to M-2 will be considered. The questionnaire and date will be collected only for M-2. Sampling and Sampling Technique It obvious from the population above that a census is not feasible in this study. Accordingly, I shall adopt the survey type of research in which a sample from the target population will be used for the study. In total, a sample of 150 elements will be selected from a targeted population of 300. Details of the sample are as follows: 20 officers and official from NHA 20 officers and staff from NHMP 30 transporters and 20 passengers 20 economy experts 20 officers planning department 40 citizens near motorway The research study will adopt a multistage stratified sampling method to select elements. First, the  population will be divided into officers and officials. Next, It will be grouped into Ministries, Departments and Agencies and into Metropolitan, Municipal and Districts. This will ensure a fair representation of each group of institutions since their  operations are significantly different. Data Collection The focus of study is on attitudes and perception and the importance of primary data cannot beover-emphasised. However, secondary data will also be collected to augment the studies. Before the actual data collect the researcher will collect introductory letter from the School of  Business of the University of Cape Coast to the sampled institutions. The initial visit to the selected institutions will therefore be to introduce himself, familiarize himself with those institutions as well as seek their consent for the study. Data collection instrument The researcher will collect data by administering a questionnaire. The questionnaire will unstructured questions, consisting of approximately 20 questions divided into three sections A, B, and C. Section A will consist of seven questions seeking to answer the first research question. Section B will consist of six questions covering the second research question where as Section C will consist of questions to test the hypothesis and also answer the third research question. Table 1: Section Research Question Investigative Questions A Sample Investigative Questions SectionResearch QuestionInvestigative Questions A à ¢Ã¢â€š ¬Ã‚ ¢ What account for the lowsupport for Internal Audit by  public sector managers? à ¢Ã¢â€š ¬Ã‚ ¢ Are you aware of the role of the Internal Auditor  in you organisation? à ¢Ã¢â€š ¬Ã‚ ¢ How important do you think is the role of theInternal Auditor to your organisation? à ¢Ã¢â€š ¬Ã‚ ¢ In your view, is the Head of Internal Audit placedappropriately on the organisational chart?B à ¢Ã¢â€š ¬Ã‚ ¢ What actions are necessary toget the support of  management of internalauditing in the public sector? à ¢Ã¢â€š ¬Ã‚ ¢ Generally, how will you rank the relevance of  Internal Audit in your organisation? à ¢Ã¢â€š ¬Ã‚ ¢ What reasons account for your answer above? à ¢Ã¢â€š ¬Ã‚ ¢ What do you consider the three most importantactions needed to promote Internal Auditing inthe public sector?C à ¢Ã¢â€š ¬Ã‚ ¢ Is there a link between thequality of service the InternalAuditor provides for hisorganisation and the attitudeof managers towards theInternal Audit function? à ¢Ã¢â€š ¬Ã‚ ¢ What do you consider to be the highest achieve of  your internal audit department? à ¢Ã¢â€š ¬Ã‚ ¢ Would agree to the statement that ones  perception of the Internal Auditor is influenced byhow they perceive his role in the company? à ¢Ã¢â€š ¬Ã‚ ¢ Will your attitude towards Internal Audit bedifferent if they help you achieve your objectives? Research proposal SB/MAC/08/0005 Page 10 Most of the structured questions will be the close-ended type and respondents willbe asked to mark the appropriate box matching the correct answer. Otherquestions, however, will require respondents to give opinions. RESULTS AND DISCUSSION: After analytical study keeping in view their results, discussions will be suggested to solve the problem for this purpose also policy implications will be discussed. This study will be useful for the research on the topic and will provide guideline for planner and policy maker. REFRENCES www.worldbank.org.pk//PAKISTANEXTN/0,,content MDK: en.wikipedia.org/wiki/Motorways_ of _Pakistan SACTRA. (1999), Transport and the economy. HMSO, London. Mewton, R. 1997, The costs and benefits of induced traffic on the Sydney Harbour Tunnel and Gore Hill Freeway. Masters Dissertation. University of New England, Armidale. The Institute of Internal Auditors (the IIA). (2007),The Professional Practices Framework. Florida, U.S.: The IIA Research Foundation. B., Cooper, D.R., and Schindler, P.S. (2005)  Business Research Methods,Maidenhead, McGraw-Hill