How The Product Will Be Marketed :: Business and Management Studies

How The Product Will Be MarketedThe trainers will induce to be repositioned in my rears to invoke moreto elderly plurality, which will h grey bland for finding the areas of currenttrainer adverts that are tar readyed at younger people and replace themwith alternatives which are more aimed at one-time(a) people. This should be through with(p) but I must make sure that the product is still represented how Iwant it at the end of my advert.I would deal my product to be seen by older folks as something that bath give them more speed, balance, and a physical advantage, whilststill being homelike and with a smart appearance for a pair oftrainers. Associating the product with these characteristics crumb dothis.The Nike trainer advert I described in the incoming was of twosportsmen beating a man in a competitiveness due to their amazing speed, givento them by their Nike footwear. If I was to make this salute to over60s then I would have to replace the two Nike-endorsing athletes witholder alternatives, and to complete all my aims in general I wouldhave to confer something about how the trainers give you a moresophisticated look. overly my questionnaire revealed that 44% of elderlypeople believe that inflexibility in a raiment is the worstcharacteristic so this must be avoided and overcome.For my TV advert I have decided to have the camera focus the viewing audienceon a man who is working out hard and train for a race, and he istalking how it has taken him so long to get here and how hes devotedhis life to it. Then in the race an old man wearing Donaldsonstrainers beats him. This links Donaldsons to achievement and success,and will appeal to older people because it shows how Donaldsonstrainers can make them do things they could only do when they wereyoung. Next in the advert the man is at a fight back conference in a suitstill wearing the trainers, and he praises the shoes and claims theyare why he won. This scene relates the brand to elegance and hav ing asmart appearance, if a famous, successful man is wearing theDonaldsons with his suit. Also when he claims the Donaldsons made himwin it shows that it doesnt matter how much physical power you havebeforehand, Donaldsons can make you amazingly good.