Big business affects public relations ethics Essay

freehanded origin today affects unrestricted coition ethics. U. S. corporations devote hundreds of millions of dollars annually to ? public dealings in enounce to create good provide for themselves. A major public ? relations goal is to make mountain believe that an brass section exerts a ? positive and desirable force in society. This process is called bod building ideally, it creates credibility. (Blohowiak 1987) There be two reasons regarding the deterioration of public relation ethics. First, great deal ar driven by self tucking attitude.Second, because of the self- profits mentality, people treat costumers or the another(prenominal) as unaccompanied an object or a means to achieve their impulse. Individuals self cumulate has been one of the strongest considerations of a man in indulging himself to a care or corporation. It is ceaselessly automatic that man will bring outk for gain in any undertaking. Man desires for material things in life and is always i n constant act of assimilating these things. This assimilation contributes to the malady of the vocation world today. Because of this drive of man to gain, man, most of the time is on a self- centered mode.Man is likely not to consider others in order to achieve his desires. He does not consider what ethical means to be done in order to achieve his goal rather, proveing but means that can contribute to his gain. Man becomes glued by the desire to gain. Instead of a brotherly relationship with a co- employee or a client, the relationship becomes just a functional relationship because people see each other as only a means to a desired end. They veilact only by means of functions and with the reason of only accomplishing something.The relationship becomes an objective relationship and that they dont care to other employees and costumers. The I and thou relationship is no where to be found. Customers and other employees are treated up objects. They are not recognized as overly bein gs with human dignity. People in doing business do not get wind at the welfare of the other and becomes glued with self centeredness. Because of self gain which gives birth to treating others as only objects of their desire, the public relations ethics deteriorates.The business world today is full of deception that a lot of cases and dilemmas stupefy been produced. People does not give emphasis on the quality of do they render instead their emphasis is on the amount of profit they will get from e actually transaction. Money becomes the criteria of doing business and of everything. The veritable meaning of inter human relationship vanishes. People do away from the very sum of it. They find meaning in assimilating material things which is a true deviation from their essence. Their essence as social being is to treat others as subjects, as beings with human dignity.People also deviate from the will of paragon because the will of God dictates that they must treat others with respe ct and love. God wants people to have a harmonious inter human relationship. It makes Him sad to see people using other people just to satisfy caprices. cupidity becomes the theme of the business world today and great virtues and values are hard to find. The drive of man for self gain is very strong. It is very difficult to overcome. This is the reason why we have a deteriorating public relations ethics. People seem to care for the assimilation of money and nothing else. temporal possessions drew peoples attention and they become fixated with it. Even in a lifetime, it is very difficult nowadays to detach from this sad humankind of our existence. Life in the business world is always a news report of thinking to do whats right and thinking to do what is in effect(p) to ones self, very hard but interesting fighting that every people is facing. With monolithic business processing big investments for big profits, big business executives will not think twice in manipulating public relations activities to make the picture suit their interests over other competitiors.