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Sunday, March 31, 2019

Advantages Of Advertising On Television Marketing Essay

Advant get ons Of publicise On Television Marketing EssayFlooma succus al embarrassed for be securities industryed in Scotland as Scottish mass come about a lot on juices. As Floomajuice being really tasty and is besides nutritious, has less calories as its not made from concentrate. Floomajuice range of swallows also wait ons people in controlling cholesterin and reduces the risk of erectcer. Our product is aimed to reach all age group targeted references, in the main foc using on the health and taste conscious people of Scotland.CirculationFloomajuice leave alone be distributed at all local stores and supermarkets done tabu(p) Scotland, this ordain help our company to have get out sales of our product.Marketing and Strategic AlliancesFloomajuice volition not leave any stone unturned in the solvent of reaching the targeted auditory sense. We will promote the product using strategic compounding of electronic media, print media and outdoor media. we will use te levision system commercials all over the unsandeds, health and entertainment conduct. We will place ads in cartridges i.e. Good nursing foot Keeping, Sky Magazine, Sky Sports, BBC Top Gear, Readers Digest and Mens Health and news paper bid Sun, Metro, Guardian etc.. we will also put ads in sunlight special edition news papers which will help us to reach large number of audiences.We will use cordial media worry Tweeter, Face book for promoting our Floomajuice product. We will use outdoor ad the likes of billboards, which will have the attention of the audience. We will also put promotional outlets near major(ip) supermarkets and walk free sampling of the Floomajuice products.2A.An important shade to promote marketing and sales of Floomajuice range of products is to select appropriate media.. under ar the benefits and draw venture offs of using various media for advertisement Floomajuice as follows forward-lookingspaperspasswordpapers be the close to traditional c ounsels of promoting business and awareness among the targeted audience.The advantages of Newspapers areNewspapers allow us to reach large number of people as everyone likes to read newspaper.We will have the flexibleness in deciding the size of placing the ad in the newspaper.We will have the advantage of telling the customers about our product by using large space in the newspaper.Quick turn-around helps our ad ponder the changing market conditions. We can ensconce to run our ad directly can be in customers hands in a sidereal day or two.Exposure to our ad is not limited. Customers can go back to see our ad again and again if they want to.DisadvantagesPublishing ad space can be luxuriously-ticket(prenominal) depending on the day we decide to publish.Our ad has to compete against the clutter of other competitors of publicise.Poor photo breeding can limit the creativity of our ad in the newspaper.Newspapers are exceedingly visible strong suit and our competitors can quick ly react and publish a get around ad in order to compete with our adMagazinesMagazines are much tensenessed, to a greater extent expensive and are alternative to newspaper advertising. This modal(a) of advertising helps our company to reach highly targeted audiences.Advantages of using magazines as medium of advertising areIt allows our company to have better targeting of audience as we have the option to choose magazine publications that cater our specific audience. high gear reader involvement in magazines which delegacy that more attention is give for our advertisement.Publishing ad in magazine provides better quality of paper, better reproduction and full color ads. Which will help our company to cognize that there is a better product out in the market for audiences.DisadvantagesWe need to plan weeks in advance to publish the ad in magazines as they are more competitive and most often book in months advance.Publishing ad in magazine has limited flexibility in terms of pl acement and format.Buying space in magazine to place ad is higher compared to placing ad in newspaper.radio receiverAdvertising in wireless is an universal medium enjoyed by people at one sentence or another during the day. It great power me at work, home or even while traveling in bus or car.Advantages of using tuner as medium of advertisingAdvertising in radio helps us to promote our product to everyone in Scotland.People bleed to respond to the ad as the medium has sounds and voices.Advertising in radio is comparatively cheaper.Radios have less inflation than those of other media.DisadvantagesAs radio get worders are spread over many stations, we have to advertise concurrently on radio several channels to reach our targeted audiences.Listeners cannot go back and listen to the ad once they miss in that particular time when the ad is aired.Radio is a background medium and most listeners listen to radio while they are doing some or the other work, which means that our ad has to go on air more number of clock in a day.TelevisionAdvertising on television gives us the opportunity to reach large number of people through out the nation in a short period of timeAdvantages of advertising on televisionAdvertising on television helps to promote our Floomajuice more efficiently as it is ground on get a line and visual medium and turns the ability to convey our message with sight, sound and motion.Television channels like Channel4, e4+1, ITV etc are watched by most of the audience. Hence advertising on these channels will promote Floomajuice.DisadvantagesAdvertising about our product on television is short and may require to place the ad multiple time in the desired channels.Advertising on television channels is laborious in local broadcasts channels and station breaks which people might sheer them.Advertising in Commercial breaks are often s sometime(a) out far in advance.Advertising on television is the most expensive medium in terms of airtime, creative and production of the ad brotherly Media AdvertisingWeb has revolutionized the way we communicate over the last two decades and now with the proliferation of social media, it has revolutionized the way we socialize with others. Sharing videos, photos, opinions and sometimes advertising what they love. Since all this interaction takes place through the networking site and we know a lot of information about the user, there is a huge authorization for us to customize and promote Floomajuice product line.AdvantagesLots of people spend a lot of time on social media, and this provides for a huge way to build coitusships with our clients and personalize our promotional efforts.If targeted at the right audience with the right promotion, it can have cascading effect if customersshare our ad/offer with others.We can generate awareness about our product indirectly through our own social media profile andencouraging users to add/like us.It is relatively cheap and highly personalizable to adv ertise on social media.DisadvantagesSome social network users dont pay too much attention to advertising and peradventure be turned off in anegative wayFor small businesses, it may be difficult to leverage social media to construct awareness about theirproducts as it is hard to gain the initial neural impulseIt is important to portray a humane side of the company by cr take awareness and teach theimportance of juices, rather than directly trying to get by a particular product touchstone AdvertisingBanner advertising is the oldest form of online advertisement. Some forms of pennant advertisementsinclude vertical ads and top train banners. Sometimes it can also include popups and so on. apostrophizes forbanner advertising can be click found or based on banner location on the website and also varies withnumber of visitors to the website.AdvantagesA lot of advertising agencies are offering competitive pricing for Banner advertising which resultedin a downward pressure on be ma king this medium cheap and effective.Proper location and well-designed banner ads on prominent websites can result in high traffic pass judgmentto our product.Effectiveness of these ads can easily be measure and fine-tuned on a regular basis as all the information about which banner ad was clicked and which website was the ad on are easily available.We can also focus our banner ads on websites most frequented by our targeted customers resulting inbetter ROI.DisadvantagesIll placed or too flashy banner ads are sometimes seen as annoyance and can create negative whim on the brand.If banner ads are placed in popups or new windows, there is a likelihood that ad gag lawers maycompletely block themDue to over-saturation of ads and poor designs of banner ads, the convert rates are very low even ifclick through rates are high.3A. tail end MarketPrimaryADULTS Between 25 to 50 years old age Professionals and parentsBecoming more concern about their heath pet organic juicesChosen rich nutri tion than better taste fix about charge and qualitySecondaryYOUTH Between 14 to 25 years old age.Likes to drink cool stuff penchant depended on fashionDrink for stylePurchase cheep drinkEasily influence by TV, magazine and online advertisementStrategy progressStart brand and product awareness program by using TV, radio commercials, news paper, magazine and web promotional ads in Scotland startle of May 2013 to the end of November 2013ProductProduct range from 200ml,500ml, 1 lambert and 3.5 literDistributionWe will be using supermarkets and retail stores as our distribution channels.Promotional StrategyPromotionFree Floomajuice offer in major supermarkets in Glasgow, Edinburg, Sterling, Dundee, Perth, Aberdeen and selected stores on June 2013. Free Floomajuice t-shirts will be distributed if customers obtain the product in selected stores. This promotion is only happens on June 2013.Public relationPublicized the heath facts of natural fruit juice. Associate these facts with Floom ajuice to create its type as heath and relate to endless life. Consumer health stories related to Floomajuice might be a good idea to arouse interest in others. EX Consumer reduces cholesterol by drinking Natural uncontaminated Juice.New synergistic web site and discussion board will be designed.Advertising Goal To highlight the health fact of Natural Floomajuice. comport Drink Floomajuice continuously to derive benefits of natural goodness.Remind Make consumers work out and get used to the Floomajuice product.Floomajuice will produce Natural juice at a more reasonable price than other artificial juice products. Lower budget customer cannot purchase natural juice because of the high price strategy. There is no company in the market at the moment that competes with Floomajuice products which are natural and free from artificial chrematistics. Our aim is to shuffling customers switch over to Floomajuice and attract new market as well. commonsensical pricing will change the marke t share on Floomajuice. Floomajuice will take over major part of the market share.Floomajuice will offer combination of the best quality and the best service.Price strategy is based on customer value.AdvertisingFloomajuice will be the first pure natural fruit juice going to be introduced in Scotland. most of the consumers dont know about how it tastes and what are the health effects of this juice are. sales PromotionIn store sampling program sample price strategyPublic RelationStories about Floomajuice New health benefits and look findingsDevelopment of new Floomajuice website will include discussion board and interactive futures.Direct MarketingTelevision, Radio, newspapers and magazines will be use to advertise Floomajuice inScotland. heathland benefit of the drinking Floomajuice will be the main focus of the advertisement.Feedback from customersConducting focus group to analyze the Floomajuice for future product development.4A.Market and external environmental factorsPeople i n Scotland spend more on fruits and vegetables, this tells us that people are more health conscious. so our product can derive benefit for this in Scottish market.Social and cultural factorsScotland has a multicultural society so it has disparate types of consumer with respect totheir religion and eating habits. But these days consumers are more conscious about their health. This is because of commandment and awareness everywhere. Consumers demands for foods, fruits and juices which are more nutritive and provide health benefits. The people belong to different category of classes i.e. upper class, middle class and low class but everyone is sensible about his or her health. So consumer may belong to any of the abovementioned classes, his maximum expenditure is on fruits and vegetables. skillful FactorsTechnology is changing day by day. Due to advancement in technology healthy and nutritive juice can be extracted from different fruits. Attractive packing and labeling also plays a vi tal role in product promotion, the technology for which is easily available.Legal FactorsPolitical forces are more concerned about the peoples health. It has passed a diet and Drugs act under which it has distinctly defined it terms and conditions which are more focused on health and nutrition. But now government has been changed recently. It may make some changes in the Act, but the changes will definitely be in favor of consumers health. need of different target segments are as followsHealthConsumers have extend increasingly health conscious creating a demand for healthier products. They are aware of the fact that soft drinks do not provide internal nutrients, this causes them to choose fruit juice or water as drinkable alternatives.ConvenienceCustomers demand proper packaging for separate activities. They address this fleck by creating the same products in different packaging. For example, some juices are exchange in larger bottles for home and also lunch size boxes. reekT aste is essential for all consumers as it is among one of the important reasons wherefore they purchase the product.Age AppropriateYouth is one of the major segments for drink consumption in Scotland. Adults would also be our major target audience as they are very health conscious and with all the benefits that Floomajuice has in it and sure would be a successful product in Scotland. organize AnalysisStrengthsFloomajuice range of products are made of fresh fruit juice and not for concentrate.Floomajuice is high on minerals and energetic.Floomajuice is priced reasonable and has attractive packaging.Our product is health conscious and anti-oxidant.WeaknessesNew brand product in market.Not gentle for customers to switch from their regular brand of juice.OpportunitiesFloomajuice brand can become major competitor in the market.ThreatsCompetitors would introduce same kind of products in to market. trade STRATEGIESHEALTY CONSCIOUS Between 14 to 60 years old age Health professionals and people who are conscious or want to correct their health.Find solution for health problemHeart, cancer, hardening of the arteries and related diseases catch by the fact and scientific researchWant to live longerDont care about priceConcern quality mineralsBrand image is important5A.Marketing Implementation ScheduleMediaMay2013June2013July2013Aug2013Sept2013Oct2013 rootXXXXXXTVXXXXXXRadioXXXXWebXXXXXXFree SamplingXPromotion Timing ChartMediaRateNumberTotal CostMayJunJulAugSepOctNews Paper and Magazine adsMetro News PaperXXXXXXSun News PaperXXXXXXGuardian News PaperXXXXXXWeightwatchers MagazineXXXWomens HealthXXXBBC Good FoodXXXMens HealthXXXSlimming WorldMagazineXXXTVcommercialsHeathprogramsXXXNewsXXXRadioCapital FM ScotlandXXXXXXAbsolute RadioXXXXXXSooth Radio UKXXXXXXBillboardsSubwayXXXXXXShopping MallsXXXBus StationsXXXFreeSamplingSainsbury SupermarketsXMorrison SupermarketsXASDA SupermarketsXWebMSNXXXXXXGoogleXXXXXXFace bookXXXXXXTweeterXXXXXX

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