Astro Monopoly Essay

Watching tv has become a basic necessity among the great deal from all walks of life in at onces affluent society. In globalize era by today, the amount of orbiter television deliverr has increase vigorously in the world. provided Astro is still the one and completely major planet television provider available in our country, Malaysia. (Wikipedia)The definition of Astro is an acronym for All-Asian artificial satellite Television and Radio Operator. Astro is Malaysias leading integrated cross-media group with trading operations in 4 key businesses Pay TV, Radio, Content and Digital. It overly transmits digital satellite television and radio to household in Malaysia and Brunei.(Astro)They launched in 1996, and today they form 50% penetration of TV homes in Malaysia, making it a key redress TV operator in Southeast Asia. Astro has also appreciated customer input and feedback and they can continuously strive to provide quality service and products to customers. (Astro)The Peo ples Choice, Astro was also awarded the Brand of the stratum award at Malaysias Putra Brand Awards 2012. This award is in credit of Astros efforts to exemplify innovation, quality, and strong corporate social responsibilities. Now Astro has around increased in a base of 3.1 million. Therefore, it is fairly obvious that ravisher in our country has no chance to choose the separate satellite television provider.(Lim)What is the reason that makes Astro able to monopolize Malaysians satellite television diligence? This is due to the reason that they be the only phoner that get the permission and license to broadcast by the government of Malaysia. To go on illustrate this point, they have the ability to imbed the price of their service because they are the price maker in the industry. As they are the price maker, sometimes the customers are non satisfied about the high price they set with the limited preference of parcel of land to choose from. In some package that subscribers purchased, there are always some channels that they are not sakied in but are made to pay for it.(Times)According to the novel article published in New Straits Times in 2011 in George T consume, The Consumers Association of Penang has questioned the monopoly enjoyed by Astro and wants the government to explain why the pay television operator had been given an exclusive licence for 20 years. (Times) thug chairman S.M. Mohamed Idris said the monopoly enjoyed by Astro had snuffed out the chances of other satellite channel operators from introduction the market and providing better service to consumers. He said in other countries, viewers had several operators offering programmes at lower rates than Astro. He also said the combination of channels in the family package offered by Astro was too rigid and few channels were likely to be of interest to any particular demography of society.He said the government should support new pay-TV operators and allow TV accessories to be sold in the dispatch market like in other countries. Meanwhile, in an immediate response, an Astro mankind relations department spokesperson said the company would refer CAPs concern to its management for further deliberation. (Lim) (Astro)Another point that related to Astros monopoly is the barriers to entry. It is truly hard to stop Astros monopoly in the satellite television industry. Many new firms fail to enter the industry as the investment is too high for them. The new firm would need to pay for their own satellite which costly for them. Even if there is a firm that has competent capital for their investment, they still failed to enter the industry due to the directive of government.As a conclusion, Astro is still remaining customers top choice nowadays. It is because no other satellite television provider can interpose Astro. The people around the country have also accepted Astro as part and parcel in their lives. For my experience with Astro, my family have subscribed to Astr o since I am six. Astro brought many advantage that as I can take after many variety of show and it also help to reduce my boredom. But now, we are using Astro B.yond PVR. It is convenient as it is a personal picture show recorder. We can record the videos that we want to watch while we are away. However, Astro have satisfied customers needs and wants to prolong the lifespan of the company. It is very difficult to stop Astros monopoly in the satellite television industry as it is the only satellite television in our country and no other firms can substitute it so far.