Reflection of Cannibalistic Societies through Diary of a Madman And the

The meager image depicted by Lu Xun's 'Diary of a Madman' projects an illustration of society that stresses submission to authority, and the ultimate compliance to tradition. Lu Xun battles the idea that society is constantly being manipulated and controlled by the masses of people who know no better than to follow tradition. His story 'Diary of a Madman' gives the representation of a culture that has not only failed, but failed by the cannibalistic nature of humans corrupting them-selves over and over again therefore feeding upon themselves. The analysis of 'Diary of a Madman' gives way to a new interpretation of societies of the past, present, and future. Following the idea that history tends to repeat itself, I have paralleled the idea that society as a whole can be seen as cannibalistic not only in the reference by Lu Xun, but also in the current society we live in today. Only through willingness to change can societies transform their behaviors and actions giving way to i mprovement. To gain insight into the cannibalistic representation of society, the writing style of Lu Xun must first be addressed. The preface of ?Diary of a Madman? is written in classical Chinese language, where Lu Xun uses an ironic technique to suggest a false, polite world made exclusively by social appearance. This traditional approach to literature shows the conventional method that is followed by those who act upon the ways of the past and the culturally accepted methods of the masses. As the story unfolds the story leaves the classical Chinese language and moves to the informal language that is known by the common societies. Lu Xun also incorporates the diarist and main character of the story, and uses him as a reflection of the curre... ...s,? we can still do our best to improve. And we can start today!? (p. 1927). The story ?Diary of a Madman? produces hope of a future existing that rejects oppressive traditionalism, and the liberation of the individual and asks society to recognize the problem and help save society by, ?saving the children? (p. 1929). ?Diary of a Madman? is a depiction of society that stresses observance to a powerful authority, and the ultimate compliance to tradition. Lu Xun explains the idea that society is constantly being controlled and devoured by the masses of people who know no better than to follow tradition. His story gives the representation of a culture that has conformed to the cannibalistic nature of humans that feed upon themselves. Only through willingness to change and evolution can societies transform their behaviors and actions giving way to improvement.

Revelation through Experience in Heart of Darkness, Going After Cacciat

Revelation through Experience in Heart of Darkness, Going After Cacciato, and The Things They Carried Foreign lands seemingly possessed by evil spirits as well as evil men, ammunition stockpiles, expendable extremities and splintered, non-expendable limbs carpeting the smoking husks of burnt-out villages, the intoxicating colors of burning napalm, and courage mixed with cowardice in the face of extreme peril. These are just a few examples of the spell-binding images presented in the novels read in the class entitled The Literature of War at Wabash College. These images and their accompanying stories do far more than fill the mind with fantastic ideas of war and heroism; they force the reader into uncomfortable situations thereby compelling the him or her to contemplate and evaluate his or her own personal ideas of valor, honor, decency, morality and mortality. While reading these stories, the reader is not only thrust inside the hearts and minds of the characters as he or she accompanies them upon their physical and/or mental journeys, but he or she is also forced to e xplore the darkest corners of being that exist inside every human being, male and female. Almost all of the novels are set during wartime and focus on the trials and tribulations faced by the common soldier. In his book The Great War and Modern Memory, Paul Fussell suggests that war literature can generally be broken down into three stages; the first being the innocence stage before the soldier goes to battle, the second being the loss of innocence precipitated by experiencing the horrors of war, and the third stage being the consideration stage where the soldier is removed from the war and contemplates his experiences. (Fussell). ... ...d Tim O’Brien have lost their innocence and in doing so, they have unwittingly destroyed the blissful ignorance that made their previous lives possible. One of the only means that these three men find to ease their pain is in the telling of stories. By voicing their feelings and experiences, they are able to continue living and cope with the awful truths they have learned about the war and more importantly the truths they have learned about themselves. Works Cited Conrad, Joseph. Heart of Darkness. Penguin Group. London. 1995. Fussell, Paul. The Great War and Modern Memory. Excerpts from In-Class handout. 2002. O’Brien, Tim. Going After Cacciato. Broadway Books. New York. 1978. O’Brien, Tim. The Things They Carried. Penguin Group. New York. 1990. Remarque, Erich M. All Quiet on the Western Front. Ballantine Books. New York. 1930.

The Spartan Warriors Essay -- Ancient Greece

OUTLINE I. Introduction. In society today the term â€Å"warrior† is used loosely and sometimes even associated with an athlete training for a specific event. By the fourth century B.C., Sparta designed a culture solely for training soldiers, a warrior culture. The problem with the design of a warrior culture is not in the fighting capabilities of the group, but in the artistic legacy that was lost during the life of a fighting culture. II. Body. 1. Historical Background a.  Ã‚  Ã‚  Ã‚  Ã‚  Prior to the Messenian War b.  Ã‚  Ã‚  Ã‚  Ã‚  After the Messenian War 2. Training a.  Ã‚  Ã‚  Ã‚  Ã‚  Age and Sex b.  Ã‚  Ã‚  Ã‚  Ã‚  Way of life 3. Politics a.  Ã‚  Ã‚  Ã‚  Ã‚  Women in Sparta b.  Ã‚  Ã‚  Ã‚  Ã‚  Constitution c. Lycurgus 4. Significant Battles a.  Ã‚  Ã‚  Ã‚  Ã‚  Battle of Marathon   Ã‚  Ã‚  Ã‚  Ã‚  b. Battle of Thermopylae   Ã‚  Ã‚  Ã‚  Ã‚  c. Battle of Plataea d.  Ã‚  Ã‚  Ã‚  Ã‚  The Peloponnesian War 5. Sparta without a war a. Shortcomings b.  Ã‚  Ã‚  Ã‚  Ã‚  Battle of Leuctra 6. Summary III. Conclusion The training regiments and social structure of the Spartans were geared towards building the strongest men and nation physically, but without the artistic and political training, the warriors or Sparta were unable to bring the Grecian empire together. History remembers so much from the philosophy teachings of Socrates and the Athenian paintings, dishes, and sculptures, but little is remembered about the other superpower in Greece and of the warriors of Sparta. THE SPARTAN WARRIORS In society today the term â€Å"warrior† is used loosely and sometimes even associated with an athlete training for a specific event. By the fifth century B.C., Sparta designed a culture solely for training soldiers, a warrior culture. The problem with the design of a warrior culture is not in the fighting capabilities of the group, but in the lack of an artistic legacy that was lost during the life of a fighting culture.   Ã‚  Ã‚  Ã‚  Ã‚  Prior to the forming of the military community of Sparta there is evidence of a society rich in culture. Archaeologists have found vase paintings depicting fish, snakes, plants, and kings. The illustrations on the dishes of Sparta showed increasing skill in drawing of human dimensions and animal characteristics. The city-state of Sparta had been formed as a cultural center that produced not only pottery but was noted for its festivals of song and dance as well. Other types of craftsmanship included wood, metalworking, weaver, and leather. The Spartan culture would soo... ...cago, Illinois:Rand McNally, 1970) Dryden, John. Translation. Plutarch: The Lives of the Noble Grecians and Romans. (New York, New York:Modern Library, dt unk) Hale, William H. The Horizon Book of Ancient Greece. (New York, New York:American Heritage Co, 1956) Hawkes, Jacquetta. Dawn of the Gods: Minoan and Mycenaean Origins of Greece. (New York, New York:Random House, 1968) National Geographic Society. Greece and Rome: Builders of Our World. (Washington, District of Columbia:National Geographic Society, 1968) Preston, Richard A., Alex Roland, and Sydney F. Wise. Men in Arms: A History of Warfare and its interrelationships with Western Society. (Belmont, California:Wadsworth/Thomson Learning, 2001) Reuben, Gabriel and Sheila Schwartz. How People Lived in Ancient Greece and Rome. (Chicago, Illinois:Benefic Press, 1967) Tomlinson, R.A. Argos and the Argolid: From the End of the Bronze Age to the Roman Occupation. (Ithaca, New York:Cornell University, 1972) Warry, John. Warfare in the Classical World: An Illustrated Encyclopedia of Weapons, Warriors, and Warfare in Ancient Civilisations of Greece and Rome. (Norman, Oklahoma:University of Oklahoma Press, 1995)

Dove: evolution of a brand Essay

The aim of this case study, written by John Deighton, is to highlight and explain the revolutionary brand evolution strategy at the basis of the extraordinary Unilever’s Dove results, achieved in 2007. Overview: Masterbrands as part of the â€Å"Path to Grow† strategy Unilever is a leading multinational company active in the food, home and personal care sectors. It has been developing globally during the years, creating several of the most successful brands of the world. Its expansion allowed a geographical diversification but also brought some problems of controls; especially the brand portfolio had grown in an unstructured way and required a change of course. Indeed, in February 2000 Unilever began the so called â€Å"Path to Growth†, a five-year strategic activity which included the reshaping and the reorganization of the brand portfolio. More precisely, the company planned to reduce its more than 1,600 brands to 400 and, among them, select a small number of â€Å"Masterbrands† responsible for creating a clear and global identity to be shared with the range of products, included under each Masterbrand name. In this broad strategy it is situated the outstanding evolution of one of the survived brands, Dove, which was selected to become the â€Å"Masterbrand† for Unilever personal care products, beyond the beauty bar category and including hair care products, deodorants, body lotions etc. Dove Masterbrand strategy development Dove, until February 2000, had always been orienting to meet its costumers’ needs, providing them products, with a scientifically proven functional superiority. As a logical consequence, its advertisements had always been centered in promoting the cited higher functionality, preferring natural-looking women rather than fashion model icon in order to communicate honesty and authenticity. But a marketing strategy to build a unique Masterbrand identity could no longer be based on functional superiority, as explained by Deighton; it should create a meaning for Dove, as a â€Å"Masterbrand†, to be applied to all its products. Pursuing the best way to develop the proper image, the management had to slightly change the approach to the promotion. Elements such as â€Å"client need†, â€Å"scientific research†, â€Å"the employment of natural-looking women† and â€Å"honesty and authenticity† survived as central aspects, but they were reassembled and combined differently to accomplish the mentioned goal. The scientific research was no longer used to prove product functionality; but, it was the starting point of the new strategy: a worldwide investigation led by the global brand director for Dove, Silvia Lagnado, and interpreted with the help of two experts, revealed that women generally perceived aesthetic canons, typically illustrated in the advertisements, as very distant and unreachable. It was found out that most of the women didn’t mirror themselves in the advertised concept of beauty and a further survey showed that only the 2% of the interviewed described themselves as beautiful. Dove experts recognized a cultural issue; the beauty-related belief of average women and the advertised beauty weren’t matching. The misalignment generated frustration in women and, as a relevant consequence for Dove, negatively affected the sales of health and care products. So, aware of women dissatisfaction, of their personality, of their need to feel beautiful and keeping in mind Dove internal goals, the management gave life to the revolutionary strategy and decided that Dove should have stood for a point of view. The management decided that natural-looking women would have had a key role in the campaign, but with a different responsibility: instead of promoting Dove’s products they would have promoted their â€Å"average† beauty, with honesty and authenticity. The campaign for Real Beauty was setup and ready to be implemented. The Aim(s) of the campaign Born from the simply idea of creating a common and clear image to be shared with the Dove Masterbrand products, â€Å"The campaign for Real Beauty† has been then developed and changed as it went forward, pursuing further goals and, at the end, revealing itself somewhat different. As a matter of fact and as declared by Kathy O’Brien, Dove marketing director for U.S, the company wanted to â€Å"change the way society views beauty† and â€Å"provoke discussion and debate about real beauty†. This aim was reflected in the Dove’s mission statement, elaborated for the campaign, and it was enhanced with a relevant aspect: the expected repayment for the company, which was keenly expressed. The statement said: â€Å"Dove’s mission is to make more women feel beautiful every day by broadening the narrow definition of beauty and inspiring them to take great care of themselves†. And here the real purpose of the whole initiative became clearer. With the declared aim to develop the common values for the Masterbrand and to overcome the beauty-related mismatch, emerged from the scientific research, Dove started the campaign. Then, inducing the community to a proactive involvement and to debate on such meaning, the company began in a certain sense the democratization process of the beauty. So, being recognized as the entity responsible of the birth of such a thorny process and as a provider of a clear and rule-breaker point of view, Dove started to be on everyone’s lips. It remarkably increased its popularity and most important, allowed it to captivate a huge number of potential clients: those women to be helped in perceiving themselves â€Å"beautiful every day by broadening the definition of beauty†¦Ã¢â‚¬  and to be inspired â€Å"to take great care of themselves†. Paraphrasing the meaning of the period â€Å"to inspire to take great care of themselves†, the commercial aim of Dove’s campaign for real beauty becomes apparent. What made the campaign effective? The combination of different elements made the design and the implementation of the campaign so successful. As a first element, the campaign has its roots in the setting of a clear brand’s mission, shared on a global level. The structure of the organization introduced by the Path to Growth strategy, which split the responsibility for each brand between two groups, the Brand Development, centralized and global in scope, and Brand Building, decentralized according to the regions in which Unilever was involved and responsible to bring the brand to life in each marketplace, substantially helped in defining a global mission. Once developed, the brand’s mission worked as a benchmark for each initiative; a cornerstone around which, the whole campaign moved and evolved. Furthermore, the settlement of a well-defined mission was crucial to maintain the control over the campaign, once it had been shared with the community and on purpose exposed to its assessment, starting what I called â€Å"the democratization process of the beauty concept†. And exactly this process is the feature that I consider the sharpest and the most effective of the whole strategy. Indeed Dove, proposing and supporting its unconventional point of view, with the aim to provoke discussion and debate, really made people feel part of revolution and, at the same time, outstandingly got the company closer to its potential clients. In order to increase women’s engagement, Dove, at a certain point of the campaign, directly asked them to film â€Å"their own daughters discussing their self-esteem challenges† and later on, â€Å"to create their own ads for Dove Cream Oil Body Wash† and to participate at the contest â€Å"the Real Ads by Real Women†. It extremely helped in creating a strong social interconnection between Dove’s supporters and the company; they were joint forces against stereotypes of beauty. Moreover, the involvement of the community, thought in a more general sense and which spontaneously commented and also criticized the campaign, was crucial to increasing Dove’s initiative range and for its goals fulfillment. This aspect was part of a further successful feature of the strategy, the so-called Media planning, which was revolutionary and tailored as well. Responsible of the strategy and the investments for the campaign diffusion, the Media planning unit, as said, relied on the engagement of the community and of Internet too and so, it centered the investments in creating and expanding the community of the â€Å"real beauty seekers†. It included the purchase of a Superbowl advertising space. Thanks to such investments and to Youtube, which played a key role in the divulgation of the ads, the phenomenon reached an extraordinary dimension and, as a consequence, the debate started to spread all over, acquiring more and more media hype, insomuch as 16 minutes of Today Show were dedicated to one of the campaign initiatives; even Oprah devoted a full show to self-esteem, built around a Dove’s advertisement. Critics, discussions and parodies rose in sequence, did nothing but increased the relevance of the campaign and amplified its range, exactly as planned by Dove. These are the reasons that made the revolutionary and unprecedented Dove’s campaign so successful and helpful for the company in becoming â€Å"one of 10 brands with the greatest percentage gain in brand health and business value in the past three years† and in its $1.2 billion of grow. References: John Deighton, (Rev: March 25, 2008), Dove: Evolution of a brand, 9-508-047 Harvard Business school

Describe an Experience That Influenced Your Career Choice

Having grown up in a country where the prevalence of the shadow economy is on par with the continual political problems due to the mismanagement by autocrats. Public administration has surrounded me for as long as I can remember. On graduating ,i went to possess insight into many issues such as the way people and businesses react to the development and management of government programs by public administrators. I had some practical experience working at a hospital in Nigeria with sometime spent in the accounting department, this enabled me gain a practical experience of how the laws/duties/decisions made by public administrators affects people/individuals in real life situations such as explaining why people in less developed countries are prepared to pay for healthcare with private hospitals rather than using the national institutions which usually have worse service and deplorable equipments mainly due to mismanagement, wrong fiscal policies and corruption. The issues of customer satisfaction and equity were studied first hand and when comparing with the UK system, one would only praise the NHS(National Health Service) for its equitable approach unlike many other countries were only those than can afford treatment get it. During my university years, I was a part of the committee through whom student members voiced their opinion in reviving the Osun State Student Association at Bowen university ,which had lost his finesse. I was appointed the Financial Secretary and was indeed a challenge, as we had to work hard as a team creating and implementing programs and reforms, managing and allocating our own time and finances to ensure success, I was also part of the team that assisted the students to get there bursary from the State Government, and trust me it wasn’t easy in the sense that we had to keep writing letters and going out of our way to ensure the students get paid because its part of their civil right. During my National Youth Service Corps(NYSC) as a member of the Sports Community Development Group. Having acquired the silver award after the torment of hiking over double figure mileage distances to raise funds for the homeless children in Enugu State of Nigeria, it has enabled me to be more organized and helped me develop my ability to make quick, accurate and appropriate decisions in peril. Currently I am an accountant and a Guardian counselor in a primary and nursery school in Nigeria which goes by the name Macro Nursery and Primary school, I assist the younger generations in making right,responsibe,reputable and reasonable decisions in life. Leadership is also an important quality at succeeding in most areas, hence my appointment as one of the prefects in my secondary school has definitely helped me develop as a young adult. These duties are very rewarding and will be vital skills in preparing for life after public administration, studying this course in your university will enable me further my interest in economic issues as well as fulfilling my life time ambition.

Themes in Shakespeare

Shakespeare explores what it means to be an honest and honorable men In Henry IV Part I William Shakespeare goes into depth of what characters are like and how they display what It Is to be honest and an honorable person. Shakespeare Is able to delve Into aspects of characters personality traits by presenting them with choices they have to make (Including) from prince Hal having to stand up to his enemy Hotshot to (and) Falstaff lying and deceiving actions that leads him to becoming knighted in the Elizabethan times.These choices signifies Shakespeare views that it goes not matter who you may be or what you may have done whether you have been stealing, drinking, and abusing others you can still be knighted and be classified by others as honorable. Let's start off with Sir John Falstaff, Shakespeare has developed a character that is very likeable by those in the Elizabethan times, the audience in particular were intrigued with Falstaff as a character, why? Because he lived his life li ke there was no tomorrow, he knows that you only deserve one chance at life and this appealed to him and the audience, Shakespeare also delved IntoFalstaff traits portraying them through his Interactions with others In how he would interact with others, these examples Included that he would abuse the bartender at the tavern and worse of all he would Ill to her displaying Falstaff as being dishonest towards others, another example Is when he Is on the receiving end of being robbed by Prince Hal and Points, he lies about the situation, denies everything and that he was not scared, but in the end he covers up these lies by being even more dishonest by saying â€Å"l knew it was you† but he didn't know it was prince Hal and points and that e was covering up his tracks.Shakespeare also displays Falstaff opinions of honor as a disgrace, he also goes on to say â€Å"what is honor air† signifying he does not care one bit about honor. Falstaff however does display being honest to himself but not to others this is evident when Hal and Points repeatedly insult Falstaff by saying â€Å"fat as butter you are Falstaff now to the common person they would deny these Insults but to Falstaff he accepts these insults, cops It on the chin, and accepts who he Is no denying from him, this portrays the honest towards himself.Now on to Hotshot, Hotshot Is a completely opposite character from Sir John Falstaff, hotshot Is a warrior, a medieval knight, a soldier in our modern society If he were alive, he is the honorable men of the play and Shakespeare evidently display this through him dying at the end of the play to hotshot waging war on King Henry.Shakespeare wanted to create a character that was gallant and skilful who was not afraid of anything, the traits of hotshot provided the platform of what an honorable person is. Also note how Shakespeare presents hotshot as talking very fast paced and if you equalized hotshot he would be standing tall upright, like a king an d signifies him as more of an honorable person.Also Shakespeare addition into the play of Hotshot waging war against King Henry for the fact that Hotshot cousin is not being Included in the throne and that he deserves to be, glandless that hotshot has values upon his family and that he could have let It all go and not had a war but he was determined, he was subjected In his right mind that he needed to protect his family and this signifies to the audience of what it is to have honor even to the battle field, the tart off with how he became the King, King Henry killed Richard the former King to become the new king, in a way Henry is portraying dishonest and dishonorable actions to become the king in our modern society you would have to be subjected to family origin or married to a king but in the Elizabethan times if you kill the king you become the king in which case this is how Henry becomes King happens to Henry. Shakespeare portrays Henry as one of our modern day politician once they are in the top Job aka (prime minister) they can't seem to keep their promises; in which Henry didn't keep his promise to hotshot which signifies that Shakespeare was portraying him as being a lire and a thief and that this presents to the audience you really can't trust the person in charge.Also note this is how Shakespeare has incorporated into his play the dramatic irony of Henry and hotshot relationship we see at the start of the play how Henry did not want to wage war on hotshot and that if hotshot release his prisoners he would drop his attack on hotshot, but as already discussed we know hotshot traits of being a warrior, soldiers, mediaeval knight displays he has too much nor and dignity to let this pass and that he needed to protect him and his family for Henry not keeping a promise to hotshot. Through the developments of characters to there traits Shakespeare is able to distinguish his opinions and views of what it is to be an honest and honorable men from hotshot gall ant stand against King Henry to Falstaff exploring tow ways of being honest to himself but not to others. Through Henry lies and stealing of the throne distinguish Shakespeare presenting what it is to be an honest men and what it is to be an honorable men.

Recognition programs Essay

To measure constructs of employee engagement, benchmarks would be an above average response of high values. A successful research would develop an increase in value rating per employee per category. In essence, the purpose is to develop employee engagement in conjunction with the benchmarks and defined constructs according to the majority values of tenured employees. Benchmarks for evaluation of success can be defined by an organizational increase in retention of employees compared to past trends in the facility, with increase in employee engagement of facility compared to past trends. The recommendation is to focus on team and individual development to ensure that employees become fully engaged within their function and as team members. According to David Beswick of the University of Melbourne: Mangers generally, and anyone formally or informally responsible for oversight of others who are engaged in work or learning tasks, will be aware that some people are participating more out of interest in the task than others are. Others gain their satisfaction principally out the way in which their performance on the task leads to rewards like pay or status or good grades in a course. But typically there is a mixture of motives for which a range of different incentives is relevant. (www. beswick. info 2004) Any recognition program will reflect an organization’s culture and values. Increasingly, recognition programs are part of company’s total quality program. Recognition programs may take several forms, from highly formalized programs induced and implemented by management to informal, spontaneous â€Å"ceremonies† arising from fellow co-workers. Recognition and celebrations are a ways of reaffirming to people that they are an important part of something that matters. Conclusion Engaged employees receive training for necessary skills and are â€Å"on board† with the organization’s goals. Employees will be unable to perform if they lack the skills needed for their roles, so organizations need to identify employees with gaps in their training. Formal performance appraisal presents a good opportunity to do so. Research shows that organizations with good performance appraisal systems have significantly higher levels of employee engagement that those with a poor performance appraisal system. However, for performance appraisal to identify employees with specific needs, managers first need to have a good understanding of the performance appraisal system. Therefore, the training needs of managers should not be overlooked. Managers should be trained to identify performance weaknesses as well as how to effectively tie performance to recognition and rewards. Engaged employees receive training for necessary skills and are â€Å"on board† with the organization’s goals. Employees will be unable to perform if they lack the skills needed for their roles, so organizations need to identify employees with gaps in their training. Formal performance appraisal presents a good opportunity to do so. Research shows that organizations with good performance appraisal systems have significantly higher levels of employee engagement that those with a poor performance appraisal system. However, for performance appraisal to identify employees with specific needs, managers first need to have a good understanding of the performance appraisal system. Therefore, the training needs of managers should not be overlooked. Managers should be trained to identify performance weaknesses as well as how to effectively tie performance to recognition and rewards. ? References Answers Barclays Bank 2006 Barclays Bank Barclays plc Type Public Founded 1896 Location London , United Kingdom Key 2006 Answers Corporation . Retrieved September 15, 2007 from www. answers. com Barclays Bank PLC (2006) Barclays Newsroom. Registered in England. Registered No: 1026167. Registered Office: 1 Churchill Place, London, E14 5HP. . Retrieved September 15, 2007 from www. barclays. com Barclays (2004) Annual Report 2004. Registered Office: 1 Churchill Place, London, E14 5HP. Retrieved September 15, 2007 from www. investor. barclays. co. uk Beswick, David (2004) of the University of Melbourne. Copyright:  © David Beswick 1997-2004. Retrieved September 15, 2007 www. beswick. info Chowdhury, Mohammed S. (n. d. ) Relative Importance of Employee Values, Attitudes and Leadership Behaviors in Employee Motivation. Monroe College, Bronx, New York Retrieved September 15, 2007 from www. sba. muohio. edu Dreher & Dougherty. (2001). Human resource strategy: A behavioral perspective for the general manager. New York: McGraw-Hill Glasscock and Gram (1995) Secrets of a Successful Employee Recognition System. BT Bastford. LTD. 2000 Kenexa. com (2005) 650 East Swedesford Road 2nd Floor Wayne, PA 19087 Retrieved September 15, 2007 from www. kenexa. com Saunders, M. , Lewis, P. and Thornhill, D. (2003), Research Methods for Business Students, 3rd Edition, London: FT Prentice Hall.