Financing and management of risk Essay Example | Topics and Well Written Essays - 1500 words

Financing and management of risk - Essay Example The Post Office Ltd. and General Logistics Systems are wholly owned subsidiaries of Royal Mail Group. Post Office Ltd. runs the post office counters and the General Logistics Systems is a global logistics company. The company employs around 2 lakh people working for the organization with a net income of ?300 million. Royal Mail has a network of around 14000 post offices. The network of Royal Mail distributes millions of letters and parcels everyday all over the world. The Royal Mail services include collection of mails and letters from all parts of the world and distribute the same to the respective postal addresses. The letters are posted by the senders in the wall posts which are collected everyday and despatched to the communication addresses. The first class deliveries take one day’s time to reach the address of the receiver. On additional payments, there are special deliveries to the receiver that reaches by 9 a.m. or 2 p.m. on the next day. Royal Mail also has provisions for insurance of the items sent to the receiver. In case the receiver is not present at the time of delivery, an information card is left for the receiver to be noticed. The special deliveries are used by the business houses, small businesses and consumers for prompt deliveries and insurance covers are taken for protection of the items sent by post. Royal Mail also runs a business mail service separately which offers provision for the business houses to send letters, parcels and items at reduced price. The network of distribution for deliveries consists of large fleet containing 40000 vehicles on the road along with the operation through air and rail network throughout day and night. The mails are collected from the wall boxes and collection points, sorted and delivered to the recipients. The various stages of the network through which the delivery is done include collection of mails in major three mail centres which are then passed to the network hubs where it is sorted and delive red across various parts of the country. The collection and delivery services vary according to the requirements and volume. The network of collection and delivery is finalised according to the work plan and targets of operation. Evaluation of risk exposures of Royal Mail The risk exposure to the operations and business environment of Royal Mail could be understood by analyzing the operational issues faced by the organization. Despite maintaining a large fleet for its operations, there are several risks faced by Royal Mail services depending on the location of collection and delivery, time of operations, existing infrastructural issues, etc. The operations of the Royal Mail pertaining to services for collection and delivery of post are carried out in areas which involve huge traffic congestion. Heavy traffic conditions in the localities affect the time of delivery of the postal service. Due to the existing local conditions, the company bears the risk of delay in delivery of items de spatched. The collection and delivery services of Royal Mail from the heart of the city and other localities occur at congested situations during peak traffic conditions. The fleet of workers who are responsible for collection and delivery within the stipulated times face tough operating conditions in order to meet the deadline or

Caring for Individuals with Additional Needs Essay Example for Free

Caring for Individuals with Additional Needs Essay In this task the explanation of why individuals may experience additional needs will be provided. There are 4 main categories of disability. I will list them and also give an example of each category and also say if the disability is physical, cognitive or sensory. Physical meaning having problems with strength or co-ordination within caused by having an accident or an inspection. Cognitive meaning a person having problems with learning and understanding everyday things. Sensory – this can be a problem with learning through sight, taste, smell, touch and hearing. Basically this has to do with the five senses. The categories are: Genetic (from a family member through blood) – Sickle cell is contracted through either parent (mother/father) who has the trait. This trait can be passed on to the child or children. If the father has a trait and the mother has a trait, the child can get the full trait. This category is physical. Accidental – accidents can cause disability e. g. a person driving a car and accidentally hits down a person walking in the road; this can cause major damage to this person. The person could be paralyzed for life. This category is physical and could also be cognitive because this person could have hit his/her head and ended up being brain damage. The brain damage can lead to this person losing most of the knowledge he/she had before and have to start learning all over again. Developmental – can be caused be a pregnant woman having difficulty in the womb or during birth. A child can develop disability while growing up for example contracting Meningitis. Possible complications that can be caused are hearing loss, learning disability or problem with co-ordination and balance. This category can be sensory, physical or cognitive. Environmental – can be caused by working in a place where there is lots of dust or even smoking can cause a person to develop asthma or other infections. This category can be physical.

Right to Abortion Essay -- Abortion Birth Pregnancy Argumentative Essa

Right to Abortion   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Abortion has always been a controversial subject among everybody whether they are involved directly or indirectly, whether they are for it or against it. It is nearly impossible to find someone who doesn't have an opinion about abortion. Both those who favor or oppose abortion make superior arguments to defend their beliefs and views. Personally, I think every last person is entitled to his or her own opinions, beliefs, thoughts, and rights. And yes, women have rights too, and denying women the right to choose abortion in the early stages of fetal development is denying her rights as a US citizen and is also discriminating against her. I think that abortion should be restricted to the first 21 weeks, which is when most of the tests can be taken to determine the health of the fetus. Anything after that might be immoral, since the fetus can very well live outside the mother's womb; although, it does depend on the situation. Abortion should unquestionably not be used as a primary birth control use. It should be determined based on the circumstances of the pregnancy. A woman should have the choice to have an abortion if she is raped, impregnated by a disturbed man or by incest. It would be unfair to force a rape victim to bear an unwanted baby and give up all the dreams she ever had and be reminded of that rape for the rest of her life. I also think a womanà ¢s life should not be sacrificed or put at risk, a woman should be able to abort if th...

Patient Care

â€Å"I expect to pass through life but once. If therefore, there be any kindness I can show, or any good thing I can do to any fellow being, let me do it now, and not defer or neglect it, as I shall not pass this way again. † William Penn (1644-1718) There are many ways to define patient care in my own words. Doing my job to the best of my ability not only for myself but the patients that are in my care is of the utmost importance.My dedication to my work is defined by my ability to communicate effectively, actively listen, treat the patient with respect, respect their autonomy and take part in the environment I provide care in. By defining my personal point of view on what good patient care is I am setting my own standards to which I will strive to achieve in work and in life. Communication is in my opinion is the most important thing I can do to provide quality patient care. Being an effective communicator has many aspects to it.One is to help the patient feel like a human and not another test or number. Calling the patient by their name. Always talk directly to the patient and not â€Å"about† the patient. Give appropriate explanations about the procedure and explain what will be happening before, during and after the procedure. Answer any questions to the best of my ability and provide answers or solutions to ones I may not be able to answer, Follow up. Communication is not just speaking but actively listening, is not only verbal but also physical.Looking someone in the eye when engaging in conversation is a great way to show you are listening. Hearing a patients worries and concerns and maintaining a calm composed presence can help ease their fears. Not taking a patients anger personally. I know that they do not want to be where they are and probably have many concerns. It is my job to be professional and not react to someone who may be rude or angry due to circumstances that have nothing to do with me. Practicing patience is an important sk ill to develop and hone in the health care field.Involving a family member or whomever the patient may have brought for support is a good idea. Asking the patient if they would like that person or family member to be in the room during the procedure is a great way to relieve any stress they may have going in. Taking the time to listen and hear the patient while having understanding even in the most undesirable situations is my job as a health care worker. Another Important aspect is my dedication to my work. Making sure my room is clean and organized. Ensuring that every piece of equipment in my care is clean and working properly.Ensuring the patient is covered and offering a blanket in a cold exam room is one way to make them feel comfortable. Offering a glass of water if a patient is thirsty. Whatever I am able to provide to make the patient more at ease I will. A reassuring smile and a squeeze of the hand may be all they need. Lastly Respect. To respect a patient concerns, questi ons, family, morals, values and religion is important to providing a quality of care that truly puts the patient first. Patient care has many different definitions, not one answer is wrong or more right than another.It is important to consider what it means to me as an individual, as well as an employee that represents where I work and to take responsibility for creating a good patient care atmosphere. Patient care to me is always putting the patient first. The patients’ needs, concerns and autonomy all have to be respected. I can only hope that in my time as an ultra sound technician that I can provide the quality patient care that I would want given to my family or myself. As Mr. Penn said, be kind and do good things because we only get one chance.

Department of Marketing, Tourism and Hospitality Essay

1. Introduction and welcome Marketing is part of all of our lives and touches us in some way every day. It is also a key factor in business success and is increasingly used by organisations in a wide range of sectors. The unit begins with an examination of the marketing concept and marketing theory. It goes on to consider the various issues that marketers face in marketing decision making and the concepts and theories that can help. The unit helps you to understand the challenges of marketing management in manufacturing and service industries: analysing marketing environments; evaluating strategic alternatives and designing marketing programmes involving decisions about products/services and important concepts of the services marketing theory. The focus in this unit therefore is on the theory and practice of marketing in the context of organisations. On completion of the unit you will have gained understanding of the decisions that face marketers in a complex and dynamic environment and the concepts and theories that can be used to inform these decisions. This handbook outlines the content and key features of the unit. We hope you enjoy this unit and find the variety of tasks and assessments both interesting and challenging. The unit essentially continues the theme of integration by providing the necessary marketing input into the Applied Integrated Business core unit. Accordingly, the subject content will serve to reinforce and contextualise the learning within that unit. The focus will be on an interactive and active learning environment to engage students in learning activities throughout the sessions. This handbook should be your first point of reference. It outlines everything you will need to know about how this unit is structured, the assessments and the reading that is required. Please take some time to read it carefully. This handbook will help you progress smoothly and enjoyably through this unit. You will also find a regularly updated source of information and an electronic copy of this handbook in the unit website on Blackboard BREO. The address is: http://breo.beds.ac.uk (no www required) 2.Unit leader and team details Unit Leader Ioannis Kostopoulos Ioannis Kostopoulos is a Lecturer in the Department of Marketing Tourism and Hospitality at University of Bedfordshire. His research interests are in services marketing, internal marketing and market research. During his consulting work he has worked with many large organizations in the hospitality, telecommunications and sports’ industry. He holds a PhD in Services Marketing, a master’s degree in Marketing and Communications and a bachelor’s degree in Statistics. Email: ioannis.kostopoulos@beds.ac.uk Office hours: Wednesday 10-11 am and Thursday 12- 13 pm Office: To be arranged (Students will be informed through BREO) Telephone Number: To be arranged (Students will be informed through BREO) Other Lecturers Tony Pyne Tony Pyne, now semi retired, has taught marketing at the University of Bedfordshire for 20 years. His research interests are in not for profit marketing and services marketing. Prior to becoming an academic he was the marketing director of a small international market research agency specialising in high tech products and before that its operations director. He has a master’s degree in marketing, a PGCE and is a graduate chemist Email: ioannis.kostopoulos@beds.ac.uk Office hours: Friday’s 10am -2pm Office: JM02 Telephone Number: 3457 Field Administrator Sally Mayne Vicarage Street (H Block). Email: Sally.mayne@beds.ac.uk 3. Aims and learning outcomes 3.1 Unit aims The focus in this unit is on the theory and practice of marketing in the context of organisations. On completion of the unit you will have gained understanding of the decisions that face marketers in a complex and dynamic environment and the concepts and theories that can be used to inform these decisions. 3.2 Learning Outcomes | On completion of this unit you should be able to:| To achieve the learning outcome you must demonstrate the ability to:| LO1| Understand the nature, scope and role of marketing in organisations| Describe and apply the basic marketing tools and concepts and articulate the role of marketing in a variety of organizations| LO2| Be able to identify and discuss the key issues that marketers face as they make decisions| Critically review published work on a range of marketing issues| LO3| Understand and discuss the key concepts and theories that inform marketing decisions| Propose well researched and theoretically underpinned solutions to marketing problems | LO4| Identify and analyse marketing problems and plan appropriate courses of action| Be able to formulate plans for marketing activities, including appropriate marketing mix policies and be able to defend and justify proposals for marketing plans and actions.| L05| Apply marketing theory in different organisational contexts| Be able to formulate plans for marketing activities, including appropriate marketing mix policies and be able to defend and justify proposals for marketing plans and actions.| LO6| To express ideas and findings and proposals both verbally and in writing| Write coherently on the subject with accurate referencing, spelling, punctuation and grammar and make clear, timely and well structured presentations.| 4. Approach to learning * Unit delivery will use a combination of lectures and seminars, with the emphasis in seminars being on discussion and debate providing students with an opportunity to relate theoretical content to real-life practical situations. The one hour lecture aims to provide students with useful elements from the pertinent theory and increase their theoretical knowledge and technical skills. Practical seminar activities will be used where appropriate (for example video material, case studies, role play) and students will be encouraged to work individually and in groups to develop a thorough appreciation of the many issues examined. The use of small groups to prepare and present case studies in workshops will aim to provide further experience of working collaboratively, the opportunity to manage a problem-solving group, and the ability to present material clearly and concisely. The primary objective of the presentation is to further develop the ability to present complex ideas orally in a clear, coherent and concise fashion. There will also be a need to defend the ideas in the subsequent group discussion. The presentation topics, which are an integral part of the module, are designed to enhance and deepen understanding of the subject material. * * Attendance and participating in classes Studying at the University of Bedfordshire is not just about subject knowledge. We are also concerned to help you develop your wider attributes and skills. To do this you will need to attend and actively engage in the range of learning activities the course provides. Because attendance is fundamental to your development we do expect you to attend. We will monitor your attendance and contact you if it gives cause for concern. The Division operates a strict non-attendance policy which is available to view on BREO. You can help us by notifying us of any factors that affect your ability to attend. If you are absent from your studies through illness then it’s important that you let us know. You should contact the unit leader or the Field Administrator, Sally Mayne at sally.mayne@beds.ac.uk. If your absence is likely to affect your ability to complete your studies or submit assignments then you can apply for an extension or deferral through the Student Engagement and Mitigating Circumstances Teams. If you feel that your problems are serious enough to be considered for Mitigating Circumstances you will need to apply before the deadline by filling in a Mitigating Circumstances form. Forms can be printed from SiD online or a hard copy can be collected the Student Information Desk (SiD). A decision will normally be available to you within 48 hours of receipt of the claim form and evidence. Progress of the application can be checked by accessing SiD online or by visiting the Student Information Desk (SiD). They can be contacted at sid@beds.ac.uk or by telephoning 0300 300 0042. 5. Assessment brief 5.1 Assessment Overview No| Assessment method | Description of assessment methods| Weight (%)| Submission date | Form of feedback| 1| GroupAssignment| Group Presentation with Report| 30%| 7th December 2013| Summative & Formative| 2| IndividualAssignment| Progress Portfolio| 30%| 22nd March 2013| Summative & Formative| 3| UnseenExams| End of Unit Examination (2 hours)| 40%| End of Unit| Summative| 5.2 Group Assignment You are asked to form groups of 5-6 persons. Then you should visit a store(s) of a chosen international chain of coffee shops (e.g. Starbucks, Costa Cafe) or fast food restaurants (e.g. McDonalds, KFC ), observe and make notes regarding the following: * Store’s Service capes * Service delivery process * Customers and employees’ reactions during the service encounter * Service quality You may use photographs to support your discussions. However, please ensure that you ask permission from the store manager before doing so. Then you should prepare and hand in an audio visual podcast presentation and a written report that should contain the following: – Presentation Your presentation is to be in the form of an audio visual podcast submitted via DVD, memory stick e.t.c. There will not be an in-class presentation. The presentation should be no longer than 10 minutes and it is a presentation to a formal business committee. In this presentation you will point out any fail points or points that need improvement, in the delivery of the provided service in the store and suggest ways in which the store can upgrade the level of quality of the service provided to customers without significantly increasing the cost of the service delivery. – Written Report For your report you should use your notes from the store observation, general information you will collect on the international chain of your choice as well as material from the pertinent literature and include in your report the following: * A blueprint of the provided service * An evaluation of the store’s physical evidence and the degree to which they are aligned with the company’s general profile * An evaluation of the degree to which the specific chain is market oriented Format for submission – Presentation The length of the presentation should not be longer than 10 minutes The presentation is to be in the form of an audio visual podcast submitted via DVD, memory stick or Utube, i.e. there will not be an in-class presentation. – Written Report * The word limit for is 2000 words. * All work should be word processed using either Times New Roman or Arial font, Arial 12 point; 1.5 line spacing; single side A4 paper with numbered pages with line spacing of 1Â ½ and justified. * Left hand margin of 3cm; Right hand margin 2 cm; Header 2.5 cm and Footer 2 cm * A bibliography and referencing (where applicable) is essential * Harvard system of referencing * A minimum of 10 referenced academic sources is required. * No more than 50% of references may be from the internet. Extent of collaboration allowed: All members of the group should contribute equally to the research and preparation of the report. Average peer grade: All individuals will receive a mean average peer grade (out of 16), based upon a detailed diary addendum completed by all group members, confirming individual weekly contributions and responsibilities toward the completed report. Full group names and accompanying averaged grades should be clearly presented. The tutor reserves the right to adjust any grade if upon evidence &/or investigation any student is deemed to have failed to effectively contribute. Failure to include diary and peer grades will result in the loss of the 25% overall peer grade. Marking Criteria Excellent work, 16 – 14 points *An analysis which deals fully with the major elements from a services marketing point of view *Selection and amplification of ideas which accord with the analysis presented . *Work which shows very good grasp of the concepts in services marketing *Effective use of formatting and layout *An excellent and cohesive report. Above average work, 11 – 13 points *A report which is attractive in appearance which addresses the key issues of the assignment competently and creates a positive overall impression *An analysis which deals competently with most of the assignment’s tasks. *A reasonable choice of ideas which in aggregate show the students understanding of the major elements of the assignment. *Answers which are appropriate and show a good awareness of the services marketing concepts and principles which relate to the assignment areas. *Good use made of formatting and layout. *A good cohesive report. Average work, 8 – 10 points *An analysis, which deals with most areas in a manner which, is correct. * A report which is in the main appropriate and shows a good awareness of the services marketing concepts and principles and which relate to the key areas designated in the assignment *Reasonable use of formatting and layout *A cohesive report. Below average work, 5 – 7 points *A report which would be considered very poor in a commercial or industrial context and which do not allow the assessor to identify most of the achievement of specified tasks. *An erroneous or substantially incomplete analysis from a services marketing point of view *Answers which show poor understanding of the concepts in question. 5.3 Individual Assignment Picton and Broderick define integrated marketing communications as A process which involves the management and organisation of all agents in the analysis, planning, implementation and control of all marketing communications contacts, media, messages and promotional tools focussed at selected target audiences in such a way as to derive the greatest economy, efficiency, effectiveness and coherence of marketing communications effort. Select a large service organisation (e.g. Bank, Airline Company, Telecommunications Company, Hotel) that advertises heavily in many media and by way of a portfolio show how it makes use of the integrated marketing communications concept. You will need to collect your examples over a period of several weeks. If you leave it to the day before it is due in you will inevitably receive a failing grade. This is an individual assignment and I would expect 1500 words plus several examples which may include your notes on what you observe on a store visit. Format for submission Written Report * The word limit for is 1500 words. * All work should be word processed using either Times New Roman or Arial font, Arial 12 point; 1.5 line spacing; single side A4 paper with numbered pages with line spacing of 1Â ½ and justified. * Left hand margin of 3cm; Right hand margin 2 cm; Header 2.5 cm and Footer 2 cm * A bibliography and referencing (where applicable) is essential * Harvard system of referencing * A minimum of 10 referenced academic sources is required. * No more than 50% of references may be from the internet. Details for the assessments will be supplied as separate documents throughout the unit. They will also be available on BREO. Please read the assessment instructions very carefully. 5.4 Submission details – Plagiarism You should hand in assignments through the Assignment Hand in point, located outside the LRC in Park Square next to the Book Return point. For LRC opening times please see http://lrweb.beds.ac.uk/. You can deposit your assignments at any time throughout the opening times of the University building. Although you will be able to submit your piece of work until 8am the next day and it will be accepted as on time, for example: if an assignment is due in on Monday 19 April it can be submitted up to 7.59am Tuesday 20 April, this is NOT recommended and you should submit your assignment by 4pm on the published due date. You will need to print your own top cover sheets from eVision (these carry the details of the unit and assessment on the front). Attach the top sheet to the assignment securely and then collect a barcode label from the dispenser located at the Security Desk next to the LRC. Follow the instructions on the Assignment Hand in point display to submit the assignment. Collect the receipt which indicates that a piece of work has been handed in. A receipt confirming the unit, assessment and time of submission for the assignment will be sent to your email account. Receipts must be retained as proof that the work has been submitted. You must also submit a copy of your assignment through TURNITIN via BREO. It will graded as a non-submission if written work is not submitted on time through TURNITIN. Coursework must be handed in by the date and time specified in your student handbooks or on BREO. Late work is not accepted, and will be deemed a fail and graded G(0) (no work submitted). Written work must be legible and comprehensible, work may be rejected work which does not meet reasonable standards of presentation, and this may result in you failing or being referred. Written work must be presented in English. Extenuating Circumstances If you believe that you are likely to miss a deadline because of extenuating circumstances (for example illness), you should apply to apply for an extension through the Student Engagement and Mitigating Circumstances Teams via SID. Your application should be accompanied by documentary evidence of your extenuating circumstances. Individual tutors are not able to extend published deadlines. Plagiarism Plagiarism takes the form of repeating another person’s words or images and claiming them as your own, or presenting someone else’s line of thinking as if it was your own. To plagiarise is to give the impression that you have written or designed or thought something that you have in fact borrowed from someone else. You can use other people’s ideas, words and images, but it’s important that you acknowledge them through appropriate referencing. Remember that your examiners are wanting to assess your ability, not those of others, so it’s important that you also interpret others’ work and that there is sufficient of your own work in your assignments that your ability can be assessed. You should keep a careful record of all the sources you use, including all internet material and ensure that you understand correct referencing practices. These are outlined the course handbook and online at: http://lrweb.beds.ac.uk/guides/resources/referencing You are also not permitted to re-present any assessment already submitted for one unit as if for the first time in another unit. Double counting of assessed work is not normally allowed. If submitting work previously included in another assessment then you should attribute the section of text from the earlier work so that it can be taken into account by the examiners. Plagiarism Detection Service To help address plagiarism and protect your award, please also ensure you submit a copy your written work electronically through ‘Turnitin’ via BREO. We may also submit your assignment to the UK universities’ JISC Plagiarism Detection Service. Working together Discussing ideas with your fellow students is part of learning and we would encourage you to do this and to exchange interesting and relevant sources and references. However, there is a distinction between sharing ideas and collusion which is an academic offence. You must not work with others to the extent of exchanging written materials you have prepared, such as notes or drafts of assignments unless you have been expressly told that this is permissible. If these types of materials are shared this will be regarded as an assessment offence for the person who lends the material as well as for the person who uses it. Your own work should be regarded as your own property and you should protect it. If you are working in a shared space, log off from the computer you are working on whenever you take a break so that others cannot access or copy your own work; take care to destroy printed drafts or copies of work, rather than just discarding them; and, don’t give your work to others in any format. If you are working on a group assignment make sure you understand the allocation of responsibilities between yourself and the other members of the group. 5.5 Feedback Assessment will be provided individually to students, through group feedback (where relevant) and on your individual student BREO site. There are also opportunities for formative feedback on your work throughout the unit which will help you complete your final assignments. Marked work will be available for collection from the tutor three weeks after the assessment deadline. 6. Teaching and reading schedule You can check your timetable at: http://timetable.beds.ac.uk then follow the links under ‘units’. If there are changes to the timetable, you will be notified on the BREO site for this unit. Please check it regularly. *Further reading suggestions will be provided to students in a weekly basis through BREO. Further reading includes academic articles, book chapters and case studies. 7. Reading and resources The majority of directed readings will be in the form of books, published conference papers, and case study materials. You will be advised of essential reading relating to each topic covered and directed towards the most relevant textbooks and articles for these subjects. This guidance will be communicated by tutors and via BREO. In addition, you are encouraged to access journal articles via electronic databases and encouraged to search for appropriate examples of relevant research. You are strongly encouraged to access information electronically but to exercise critical judgement when identifying useful sources. The Learning Resources Centre at Park Square houses our main tourism collection. Here you can expect to find copies of essential texts on your reading lists as well as supplementary reading. Many of our resources are in electronic format and can be accessed off-campus. Extensive reading is essential and it is important you reference this work accurately and correctly. Please make you sure you read and follow the guide to referencing found at: http://lrweb.beds.ac.uk/guides/resources/referencing Subject –specific library guides are available in printed format in the Learning Resource Centre and on the Learning Resources web site http://lrweb.beds.ac.uk/guides/subjectguides. Go to Advice and Help, then Subject Guides. These guides tell you which resources are important for your particular course. The Subject Librarian is Bill Mortimer who can be contacted by e-mail bill.mortimer@beds.ac.uk or by phone 01234 351671, ext.4374. Bill is based in the Polhill campus, Room: R1.01. If you want to call him free of charge, that’s possible from the LRC. Essential reading Brassington, F and Pettitt,S (2006) Principles of Marketing, Fourth Edition, Prentice Hall, NJ. ISBN 0-273-69559-2. Recommended reading Christopher H. Lovelock, Jochen Wirtz, Patricia Chew (2009), Essentials of Services Marketing First Edition, Prentice Hall ISBN-13 978-981-06-7995-8 Kotler, P., Wong, V., Saunders, J. and Armstrong, G. (2005) Principles of Marketing: 4th European Edition, Prentice Hall International/Pearson Education Limited. ISBN: 0273 68456 6 Groucutt, J, Leadley P, Forsyth P (2004) Marketing: essential, principles, new realities First Edition, Kogan Page ISBN 0-7494-4114-3

Whats Tested on the SAT Writing Section Grammar and Questions

What's Tested on the SAT Writing Section Grammar and Questions SAT / ACT Prep Online Guides and Tips "Writing, to me, is simply thinking through my fingers." If Isaac Asimov weretalking about the SAT Writing and Language section, he would probably add that he would have to think through his fingers fast. With 35 minutes for 44multiple choice questions, you have to work quickly and efficiently to achieve a high score. Let's go over the Writing and Language section in detail so you know exactly what to expect. Format of the SAT Writing The Writing and Language section is your second section on the SAT. Writing and Language, together with Reading, makes up your verbal score (aka, "Evidence-based Reading and Writing" score). This section is35 minutes long and asks you 44 multiple choice questions. All of the questions are based on passages. In fact, there are four passages followed by 11 questions each. Thepassages are sourced from the areas of Careers, Social Studies, the Humanities, and Science: Careers passages might discuss trends or debates in major professional fields, like medicine, technology, or business. Social studies passages might draw from history, anthropology, psychology, political science, or sociology. Humanities passages could feature an author or explore trends in literature or the arts, includingprose, poetry, art, music, or dance. Science passages will focus on topics in earth science, biology, chemistry, or physics. You won't get any prose; all of the passages will be nonfiction, explanatory, or argument-based. One or more will also be accompanied by a related graphic, like a chart, table, or graph. The thing you need to know about theWriting and Language passages is that they're full of problems. They willbe riddled with errorsin punctuation, word choice, sentence structure, and organization. The multiple choice questions will point to various parts of the passages andask you if and how each partshould be fixed. The Writing and Language section tests your editorial skills. Let's take a closer look at how it does this. Writing and Language: Testing Your Editorial Skills Writing and Language asks you to read error-strewn passages and make them better. First, you have to recognize whether or not there is an error.If there is, then you have to choose the answer that would fix or improve the sentence, paragraph, or passage. To accomplishthis task, you need to understand grammar rules andhow to organizeideasanduse transitional words and phrases. According to College Board, Writing and Language questions test four main skills area: Command of Evidence, Words in Context, Expression of Ideas, Standard English Conventions. A little over half of questions ask about the first three skills areas and have to do with the development and organization of ideas and effective language use. The other half of questions cover Standard English Conventions. These questions ask about sentence structure, usage, and punctuation. They tend to be more detail-oriented questions. Let's take a closer look at each of these skill areas and what they test, along with an official sample question in each. 1. Command of Evidence Command of Evidence questions tend to look at the big picture. They want you to improve the way a passage presents information or imparts meaning. You might need to add a supporting detail, introductory sentence, or conclusion to make a passage more impactful. These questions often ask you to include the reason for making a change (ie, your "evidence").This sample question falls into the Command of Evidence category. It wants you to strengthen a passage and provide your reasoning behind choosing a particular answer. Picking up on context clues is very important! How else are you going to figure out that it was Professor Plum with the candlestick in the billiard room? 2. Words in Context Words in Context are more detail-oriented than Command of Evidence questions, as they point to a particular word. You might need to replace a word that doesn't make sense or choose one that works better in itsparticular context. None of the words will be particularly advanced, but they might be ones that are easily confused (e.g. the words "outperform, outweigh, and outdo") or that take on different meanings depending on context. As with many Writing questions, Words in Context questions will have the option of "No Change."Before thinking about how to replace the word, you have to decide whether or not there's a problem in the first place. Here's a typical example of a Words in Context question in SAT Writing and Language. 3. Expression of Ideas As their category indicates, Expression of Ideas questions ask you to think about how ideas are expressed. You might rearrange the order of sentences to improve flow or strengthen an argument. You might also choose to delete a sentence completely. These are "big picture" questions that ask you to make revisions that would make the passage more impactful. The following is an example of an Expression of Ideas question on the SAT. 4. Standard English Conventions Almost half of the SAT Writing questions fall into this Standard English Conventions category. Here's where your understanding of grammar and punctuation rules comes into play. These questions ask you to fix errors in sentences and clauses. You might edit for errors in verb tense, subject-verb agreement, pronoun use,parallel construction, commas, or apostrophes. The following example, for instance, asks you to distinguish between "there" and "their" and to make sure the phrase under considerationhas propersubject-verb agreement. The second question testscomma rules. In addition to these four major skill areas in Writing and Language, Command of Evidence, Words in Context, Expression of Ideas, and Standard English Conventions, you'll also encounter another question type that calls for its own special prep. About 2% to 4% of questions will be about data interpretation. On the redesigned SAT, data is all around you. Extra Question Type: Data Interpretation As you read above, one or more of the passages in Writing and Language will be accompanied by a graphic, like a chart, table, graph, or some other visual that communicates data. The graphic will be related to the passage in some way, but it might be described incorrectly. Questions couldask you to revisean incorrect representation of the data or to add a sentence based on data to strengthen an argument. Here's an example of a data interpretation question on Writing and Language. The data interpretation questions are the only ones of the Writing section where you might have to flip between pages to read the question and then consult the graph. As you can see in the samples, all of the other questions should line up directly with the part(s) of the passage to which they refer. Now that you have a sense of the skills and question types on this section, read on for some key study tips to prepare for SAT Writing and Language. Get out your red pen. College Board has just given you the job ofEditor-in-Chief. How toStudy for SAT Writing and Language The SAT Writing and Language section asks you to be an editor. It presents you with flawed passages, and your job is to make them better. You might improve a word, fix a punctuation mistake, rearrange ideas, or add sentences to improve flow. While some of your editorial skills are the cumulative result of years of reading and reading, how can you take specific steps to prepare yourself for the SAT Writing section? Read on for sixstudy tips to help you achieve your target scores. 1. Study Grammar Rules Almost half of the questions on the Writing section ask you to fix an error in grammar, usage, or punctuation. While grammar rules aren't the only part of your SAT Writing prep, they are a big part. To prepare, you should make sure you understand the most commonly tested grammar rules, like subject-verb agreement, parallel structure, and simplifying wordiness. By knowing the rule, you can pick up on what a question is asking you. Then you can confidently locatethe right answer, rather than simply relying on what sounds or looks right. Get a firm grasp of grammar and usage rules so you can master these question types on SAT Writing. 2. Study Punctuation Rules The old SAT didn't ask about punctuation, but the redesigned test does. You may need to fix a comma, apostrophe, semicolon, colon, or period, perhaps combining phrases into one sentence or separating a run-on into two sentences. Make sure to review the most commonly tested punctuationrulesand then test your understanding with official practice questions. Pair each rule with relevant practice questions to reinforce the concept. Then take practice tests where the questions are all mixed up in random order to make sure you can recall the relevant punctuation rule when you get tested on it. These questions are tricky if you don't know, for example, the right way to use a semicolon. If you do, though, then they're a piece of cake. 3. Read Essays and Newspaper Articles As you read above, all of the passages on the Writing section ask about nonfiction, explanatory, or argument-based texts. If you've spent English classes only reading literature, likeThe Great Gatsby and The Crucible, then you might need extra practice with non-prose texts. Somegreat sources forpractice are nonfiction essays and newspaper articles. Read with an analytical eye, perhaps circling transitional words and taking notes on the margins about how ideas are organized or how an author builds an argument. Deconstruct the text in front of you just as an editor would. If a passage strikes you as particularly strong, try to pick apart why it's so strong. If it fails to impress, note what you would change to make it more impactful. Developing your editorial eye is key for doing well on the SAT Writing and Language section, where your primary task is to edit and revise pieces of writing. Look alive! You need to stay alert tomake it through the long winter of SAT prep. 4. Pay Attention to Feedback on Your Writing Do any of your teachers give you editorial feedback on your writing? If so, don't just go straight to the grade and ignore the marks and comments. The marks and comments are key to developing an understanding of edits and revisions. Study them closely, and ask questions if you don't understand any. Similarly, you might go out of your way to ask your English teacher, for example, to give you feedback on a piece of writing. Or you could become aneditor yourself and trade comments with a peer. If you get feedback on your papers, pay close attention - it will help you become a better writer, which will, in turn, help you do better on the Writing section of the SAT! 5. Study Multiple-Meaning Words Some of the questions in SAT Writing fall into the Words in Context category. None of the highlighted terms are particularly obscure or advanced. Instead, they're relatively common words that may change meaning depending on context. Studying mid-level, multiple-meaning words will help you for both the Writing and Reading sections of the SAT. Beyond studying word lists, pay attention to how certain words shift depending on how they're being used. This understanding, along with the ability to pick up on context clues, will help you masterWords in Context questions. 6. Practice Interpretating Data from Graphics Finally, you'll get a few questions asking you to interpret data from graphics. These questions require an understanding of the graphic, plus they might ask you to go one step further to fix a mistake or insert a description into the passage. You can hone this skill in your Science and History classes, with SAT practice questions, and even with ACT Science questions (though, of course, not all the Writing data interpretation questions will necessarily be related to Science). Make sure that you can grasp a variety of charts and graphs, like pie charts, line graphs, scatterplots, bar graphs, and tables. While data interpretation may not be the first thing that comes to mind when you think about a writing test, it needs to be part of your prep for SAT Writing and Language. By honing your editorial and data interpretation skills, along with learning exactly what's tested on this second section of the SAT, you'll be one step closer to your goals. In closing, let's review the key points that you need to know about the Writing and Language section of the SAT. SAT Writing and Language: Key Points SAT Writing is your second section on the SAT, and all the questions are multiple choice and passage-based. This section asks you to be an editor and to fix errors in grammar, punctuation, and organization. Your job, simply put, is to make a flawed piece of writing better. To prepare for this section, you should study rules of grammar, usage, and punctuation. Beyond these rules, you should read and write widely, keeping a critical eye on structure and flow, to hone your editorial skills. You might also practice peer editing with a friend, as well as pay close attention to any feedback you get on your own writing from teachers. The Writing and Language section makes up half your verbal score, while the first section of the SAT, Reading, makes up the other half. By learning all about the skills tested, question types, and study strategies, you're well on your way to achieving your target verbal scores. What's Next? Is writing your strong subject, and you want the SAT score to prove it? This perfect scorer gives you 11 strategies forgetting a perfect score. Feeling unsure about data interpretation questions? This guide tells you how to analyze graphics on the Writing and Reading sections of the SAT. Official SAT practice tests are the gold standard for high quality practice questions. Download 8 free printable official SAT tests here. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep classes. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our classes are entirely online, and they're taught by SAT experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. Try it risk-free today:

Review of Alice Walkers essay on the creative spirit of her female ancestors Essays

Review of Alice Walkers essay on the creative spirit of her female ancestors Essays Review of Alice Walkers essay on the creative spirit of her female ancestors Paper Review of Alice Walkers essay on the creative spirit of her female ancestors Paper Essay Topic: Creative Alice Walker uses Virginia Woolfs phrase contrary instincts to describe the creative spirit that her female ancestors valued while working and living in oppressive conditions. Throughout Walkers essay she made many connections between these contrary instincts and how she perceived the constraints on the knowledge of women in her childhood era. Although, the knowledge Walker talks about in her essays is not the kind that most people think of when they hear the word. It is the knowledge and creative spirit of ourselves that she talks about; the primary source of what we need to get us through life. She made the relation of how women used art to express their creative spirit; their knowledge. Walker depicted how her ancestors expressed their knowledge through their creative spirits, whether it be through sewing a quilt or creating a garden. She tries to get us to realize that all we have to do is to find our hidden creative spirit and that will be where we will find our knowledge. Walker speaks about how creative spirit can be passed down from generation to generation. At the age of 17 Walkers mother ran away from home to be married. While taking care of six children, Alices mother also had to battle with a white landlord over her childrens education, make clothes for all of her children, make sheets and towels, can vegetables and fruits, and still find some time in the day to make quilts. Alices mother barely had time to deal with obstacles pertaining to her own creative spirit. Alice looked up to her mother because of all the suffering she endured while finding time for herself to be creative with her flower garden. According to Alices views on the heredity of someones creative spirit, she believes that her creativity came from her mother. Walker states that We have constantly looked high, when we should have looked high- and low (744). She is referring to the fact that maybe the things that hold people back are the things that make our creative spirit. Sometimes people search for their creative spirit in some of the most interesting of places, when it is usually right there in front of them. Alice continues to speak of a quilt that is hanging in the Smithsonian Institution in Washington D. C. The quilt was made by an unknown black woman in Alabama from bits and pieces of insignificant rags. Even though it is only bits and pieces of someones creative spirit, it still shows right through the meaningless pieces of cloth. Looking back at the lives of my mother and grandmother I can only see these two women completely lost in a sea of children and chores. When could they find the time to let their creative spirits loose? Then I read Walkers piece and my eyes opened. Id forgotten about the gardens. As in In search of my mothers gardens both my mother and grandmother have gardens. They planted flowers, ferns, and vines. They gave each other clippings from their most mature plants so that the plant could grow in the others garden. The two of them would tour each others garden to talk about what was growing well that season or which plant was on its last leg. Gardening was the common thread that bonded them as mother and daughter, and as women. They intertwined their creative spirits with nature to create gardens-to create themselves. Alice Walker challenges us, as art does, to make sure that we do not overlook what might be true to our existence; of who we really are. She is trying to get us to look deeper than we thought we ever could, to find our creative spirit, our knowledge and heritage and to give it new life. a woman who still struggles to sing the song that was your gift,.. It is not so much that you sang, as that you kept alive, in so many of our ancestors, the notion of song. (743) We cannot let our voices be muffled by your own lack of awareness. Walker is showing us that it is our responsibility to represent our mothers and grandmothers voices, to keep their creative spirit burning through the night; and when we die it will not be a flame being put out, but a candle being extinguished so that the morning sun can shine. Judging an artist based on skin color or gender will get us nowhere. A piece of art can challenge your opinions, inspire your creative spirit, and take you on a journey to find your hidden knowledge. Art asks the viewer to go deeper to find the true core of their creative spirit. We must know a piece of arts history to do it justice. If we do not know its background behind a piece of art, we are only confusing ourselves even more, thereby depriving ourselves of history, which certainly belongs to us. It is in these artistic expressions that Walker tries to get us to find our creative spirit. For her mother it was her garden, as it is for my mother. Walker tries to get us to understand that our creative spirit is the knowledge of ourselves, and that our spirit is all we need to get us through life. Through art and other forms of creative spirit, we find knowledge; of what came before us and of the things that are passed on from our relatives. Our creative spirit and knowledge is who we are and what we do. There is always room for us to grow through out our life time, to expand on the knowledge that we will pass down to our kids. In a sense it is as though our creative spirit is our trademark. When Walker chose the title for her piece, In Search of Our Mothers Gardens, she made it very appropriate and fitting to the inflection towards knowledge and self discovery. When examining the essay from a literal level, you see that Alice was looking at her mothers garden as an example of Woolfs contrary instincts, and the creative spirit that she was so curious about. Whereas examining her work from a symbolic level, the title is plural, showing that there are other people that may be in search of the creative spirit that is passed down from generation to generation; although it may not necessarily be in the form of a physical garden. Whereas instead people are still looking for their symbolic garden which Walker tries to get us to see. Through out her essay Walker shows us that it is not the diploma in our hand, but the spirit in our heart that will guide us to happiness in our life.